Avid Technology Names Greg Estes as Chief Marketing Officer.

TEWKSBURY, Mass. -- Avid Technology, Inc. (NASDAQ: AVID) today announced the appointment of Greg Estes as chief marketing officer, reporting directly to president and CEO, David Krall. In this newly-created role, Estes will drive cross-divisional marketing and brand initiatives in support of Avid's corporate mission to serve the industries that make, manage and move media.

"With deep technology and entertainment industry expertise that spans the core audio, video and consumer sectors that are central to our business, Greg Estes is an ideal fit for this new and tremendously important role at Avid Technology," said Krall. "In recent years, we've greatly expanded the number of markets we serve to address the explosive proliferation of digital content creation, management, and distribution that is taking place in the world - at both the professional and consumer levels. With the breadth and depth of what we offer today, there is a significant opportunity to further raise the visibility of Avid Technology's global leadership position in the film, video, audio, broadcast, animation, games, storage, and consumer technology industries. Greg has the industry background, strategic vision, and marketing savvy to lead this important charge for us, and we're looking forward to tapping his many talents in this new CMO role."

Estes' professional career includes more than 20 years working for technology- and entertainment-related businesses. Prior to joining Avid, he served as vice president of global marketing for Mountain View, CA-based Silicon Graphics, where he was instrumental in the company's development of animation, special effects, video serving, and digital asset management solutions. Estes was also a founding member of RasterOps Corporation, which developed the first color graphics boards and video capture devices for the Macintosh II in the late 1980's.

"Avid Technology is a true pioneer; transforming the way both professionals and consumers create, interact with and share digital content," said Estes. "In addition to having the industry-leading position in film, television, and video editing and content management, the company houses a much broader portfolio of market-leading brands - like Digidesign, M-Audio, Pinnacle and Softimage. Though the needs of Avid customers can vary significantly, they all share a common vision: to harness new and powerful technologies that allow them to unleash their talent and accomplish their goals. With the continued, rapid evolution of digital content creation, mobile content consumption, and social networking, Avid is in a unique position to capitalize on many new and emerging business opportunities. I am energized to be part of the Avid team and eager to help the company further elevate its corporate brand identity in the global marketplace."

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar[R], Grammy[R], and Emmy[R] award-winning products and services, please visit: www.avid.com.

(c) 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, Film Composer, and Pro Tools, are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid[R] Film Composer[R] system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools[R] digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.