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Avid Technology's Media Suite Pro wins MacUser Magazine award for second consecutive year.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif.--(BUSINESS WIRE)--Jan. 4, 1995--MacUser Magazine, the leading monthly magazine for business users of Macintosh computers, has chosen Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
 Inc.'s Media Suite Pro 3.0 as the 1994 Editors' Choice Award winner for Best New Desktop Product.

At a black-tie ceremony held on Jan. 3, 1995 at the Masonic Auditorium auditorium

Portion of a theater or hall where an audience sits, as distinct from the stage. The auditorium originated in the theaters of ancient Greece, as a semicircular seating area cut into a hillside.
, MacUser honored the best new Macintosh products of 1994. Winners in 35 categories were selected on the basis of technological innovation, quality, performance, user friendliness and value to Macintosh users.

This award marks the second consecutive year Media Suite Pro has received this honor. MacUser awarded Media Suite Pro 2.0 the 1993 Editor's Choice Award winner for Best New Desktop Video Product. "To be selected by MacUser for this prestigious award two years in a row is very exciting. Receiving this accolade for Media Suite Pro's innovative technology from MacUser's industry experts is an incredible accomplishment for Avid," said Denise Gilardone, Media Suite Pro product manager.

MacUser applies "the highest level of commitment to the nomination process because buyers rely on us to do just that. The Editorial Awards are part of our editorial mission to provide Mac buyers with the most dependable and meaningful product information available anywhere," said MacUser editor-in-chief, Maggie Canon. "This year's crop of exciting products from both start-up and established companies solidifies the Macintosh as the leading platform for desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, , desktop video and multimedia applications," added Pamela Pfiffner, senior editor with MacUser.

Avid's Media Suite Pro desktop video solution provides communicators with the most powerful, proven and reliable system available for creating high-quality training tapes, corporate and professional presentations and sales videos directly on their Macintosh systems. Media Suite Pro lets users print finished programs directly to videotape videotape

Magnetic tape used to record visual images and sound, or the recording itself. There are two types of videotape recorders, the transverse (or quad) and the helical.
, in real time, or use the EDL See nonlinear video editing.

(language) EDL -

1. Experiment Description Language.

2. Event Description Language.
 option to bring their programs to an online suite for finishing. Media Suite Pro provides users with numerous digital effects Synthetic sounds and animations created in the digital domain. Reverberation, morphing and transitions between video frames are examples. See digital video effects. , including an online suite for finishing. Media Suite Pro provides users with numerous digital effects, including motion control and user-definable picture-in-picture, as well as the best image quality available in a desktop video system. Avid also offers an upgrade path from Media Suite Pro to its industry-leading Media Composer product line, for users who ultimately require more specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 functionality.

-0-

A Ziff-Davis publication, MacUser is the largest paid circulation Macintosh monthly magazine. Based in Foster City, Calif., MacUser provides comprehensive, labs-based product reviews and productivity tips for optimizing the Macintosh platform to more than 444,000 experienced buyers each month.

Avid Technology Inc., headquartered in Tewksbury, Mass., is an international developer and supplier of comprehensive solutions for capturing, creating, editing, and distributing digital media. Ranked #9 by Fortune magazine and #5 by Inc. magazine on their lists of America's 100 fastest-growing companies for 1994. Avid is a pioneering developer of nonlinear A system in which the output is not a uniform relationship to the input.

nonlinear - (Scientific computation) A property of a system whose output is not proportional to its input.
 film, video and audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital).

Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording.
 software and hardware and networking technologies for applications ranging from desktop video and post production to broadcast news. Avid's products are sold through direct sales offices and a network of distributors and resellers around the world.

Avid is a registered trademark and Media Suite is a trademark of Avid Technology Inc. All other trademarks are the property of their respective owners.

CONTACT: Avid Technology Inc.

Stacey Hurwitz, 508/640-3622
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 1995
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