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Avid Selects Sonic DVDit -- tm -- for Avid ePublisher; New Streaming Video System to Include Sonic DVDit! for Direct DVD Publishing.


Business Editors and Technology Writers

NAB2000

LAS VEGAS--(BUSINESS WIRE)--April 10, 2000

Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project.  (Nasdaq:SNIC SNIC Singapore National Institute of Chemistry
SNIC Snow and Ice Clearance
SNIC Sub-Network Independent Convergence (functions)
SNIC Standard Network Interface Card
) today announced at the National Association of Broadcaster's convention (NAB) that Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
 (Nasdaq:AVID) will bundle Sonic DVDit! -- the world's leading DVD authoring DVD authoring describes the process of creating a DVD video that can be played on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum group in 1995.  solution -- with Avid ePublisher, Avid's new streaming media See streaming audio, streaming video and digital media hub.  publishing tool.

"Avid ePublisher is all about COPE-ing, allowing our users to Create Once and Publish Everywhere," said Chad Stalker, ePublisher Product Manager at Avid Technology. "By integrating Sonic's award-winning DVDit! application, we are able to add DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 publishing and offer a true multi-format streaming media tool for creating content that can be distributed to the Web, DVD and DV."

Targeted for the New Media Producers in the corporate, education, web broadcasting and traditional broadcast markets, Avid ePublisher combines the power of Avid video editing See nonlinear video editing and video editor.  with integrated HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 authoring and streaming video content publishing. With the addition of Sonic DVDit!, Avid ePublisher will further allow users to create content for DVD.

"Every day more and more people are communicating with video through a wider number of vehicles -- laptop computers, television and the web," said James Manning, DVDit! Product Manager at Sonic Solutions. "Avid ePublisher is the first system to blend video editing, presentation and HTML graphics into a single application. We're pleased that Avid has selected Sonic DVDit! to empower video publishers to go from camcorder to content creation to DVD with a single, integrated system."

About Sonic DVDit!

Sonic DVDit! is the easiest way to publish on DVD. Combining a simple and straightforward user interface with Sonic's award-winning DVD multiplexing technology, DVDit! gives video professionals, graphic designers, artists and video enthusiasts the power to create stunning interactive DVD content on their PC.

DVDit! is compatible with AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples.  and QuickTime video files, allowing users to incorporate virtually any video content -- from DV to D1 -- into DVDit! projects. With a simple drag-and-drop interface, building DVD titles is as easy as selecting a menu background and then dragging and dropping an AVI, QuickTime or MPEG-2 video file. DVDit! automatically builds buttons and interactivity, multiplexes and formats content and records to CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution.  or DVD-R (DVD-Recordable) A write-once (read only) DVD disc for both movies and data endorsed by the DVD Forum. DVD-Rs are often called "DVD Dash Rs" or "DVD Minus Rs" to distinguish them from the competing "Plus R" format (see DVD+R).  for playback in consumer set-top DVD players or DVD-equipped PCs. DVDit! can create interactive titles in DVD-Video, DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
, cDVD(tm) and Streaming DVD(tm) formats.

About Avid ePublisher

Avid ePublisher is the first complete streaming media publishing application -- giving users the power to capture and edit their video content, combine it with graphics, slides and text and create HTML-based interactive content. The finished product can then be published directly on the Web, CD or DVD. Avid ePublisher features an intuitive user interface with storyboards, video capture and editing, template-based HTML content creation and push-button-easy digital encoding and publishing.

About Avid Technology

Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, corporate communicators, TV news broadcasters, and consumers. For more information, visit www.avid.com.

About Sonic Solutions (Nasdaq:SNIC)

Based in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. , Sonic (http://www.sonic.com) is the leading manufacturer of solutions for DVD publishing and interactive, streaming video on the Internet. Sonic DVDit! (http://www.dvdit.com) is the first application for DVD authoring targeted at consumers and corporate video producers, and is bundled with major video editing, capture, encoding and media production systems. Streaming DVD is the first interactive technology based on DVD for content distribution over the Internet. Sonic DVD Creator and DVD Fusion are the most widely-used systems for professional DVD publishing, and are installed worldwide at major studios, post production facilities and in corporate marketing departments. SonicStudio HD is the leading digital workstation for preparing audio for release on CD and the first for creating content for the new DVD-Audio format. Sonic is also a full voting member of the DVD Forum, the standards-setting body for the DVD format.

(c) 2000 Sonic, Sonic Solutions, the Sonic logo, cDVD, DVD Creator, DVDit!, eDVD, Streaming DVD, and PersonalBroadcast are trademarks of Sonic Solutions. All other company or product names are trademarks of their respective owners. Specifications, pricing and delivery schedules are subject to change without notice.

The above paragraphs of this press release contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and quarterly report on Form 10-Q Form 10-Q

See 10-Q.
 on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2000
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