Avid Partners with Terran Interactive to Develop an Avid Distributed Media Encoding Product for Professional Production Workgroups.Business/Technology Editors NAB2000 LAS VEGAS--(BUSINESS WIRE)--April 10, 2000 Avid to Enhance Interoperability with Terran Encoding Tools and Bundle Terran Products in Upcoming Releases of Popular Editing and Finishing Products At the 2000 National Association of Broadcasters Conference (NAB), Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced a partnership, licensing and distribution agreement with Terran Interactive, a subsidiary of Media 100, Inc. (NASDAQ: MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA) MDEA Master Data Exchange Agreement MDEA Methyl Di-Ethyl Amine ). Avid will embed an enhanced version of Terran's professional media encoding product, Media Cleaner Pro, into a new, network-based, distributed media encoding solution now under development. This new product will augment the growing Avid Unity(TM) family of shared media services, allowing Avid editing and finishing systems to offload compute-intensive digital encoding to multiple networked encoding engines. As a result, Avid users will be able to efficiently and quickly encode video into a variety of delivery and streaming formats without tying up their editing and finishing systems. As part of this agreement, Avid also plans to bundle the basic Terran Media Cleaner EZ product into upcoming releases of its Symphony(TM), Media Composer(R), Avid Xpress(R), Avid Xpress DV Avid Xpress DV is a popular non-linear video editing application available to professionals on Microsoft Windows and Apple Macintosh computers. See also
"Avid's strategy is based on a `create once, publish everywhere' approach, where we strive to enable professional content production workgroups to create video content once in universal formats, and then to automatically publish into any of the dozens of digital and analog formats required for traditional broadcast, internet broadcast and interactive delivery. We are pleased to incorporate Terran's industry standard streaming products into our solutions, extending the range of digital formats to which we can automatically publish," said Paul Henderson
Paul Henderson (born January 28, 1943 in Lucknow, Ontario, Canada) is a retired Canadian hockey left winger who played 13 , Avid's vice president of product marketing for new media solutions. "As the demands for compressed and streaming digital media encoding grow, so will the demands for shared services shared services, n.pl the administrative, clinical, or other service functions that are common to two or more hospitals or their health care facilities and used jointly or cooperatively by them. that off-load this compute-intensive processing from busy editing and finishing systems. Avid's new distributed media encoding solution is specifically designed to address this need." "Terran's partnership with Avid demonstrates our ongoing commitment to providing world-class open solutions for streaming media See streaming audio, streaming video and digital media hub. production," said Dana LoPiccolo-Giles, General Manager and a founder of Terran Interactive. "The upcoming integration between Avid's award-winning editing and Unity systems and Terran's Media Cleaner Pro, plus the bundling of Media Cleaner EZ across Avid's product lines, means that Avid users everywhere will soon be able to easily produce high-quality streaming media." New media production and `webcasting' operations as well as traditional broadcasters and post-production studios require scalable solutions to support concurrent creation and encoding of multiple shows and compositions. Avid will employ Terran technology in both stand-alone and distributed solutions, enabling digital media publishers to cost-effectively grow their facilities. Avid's new distributed media encoding product is being developed to create high quality, compressed video compressed video - video compression in all the major delivery formats for the Web, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , broadband, and presentations. Based on the Avid Unity environment, this networked solution will enable editors and creative professionals to submit jobs to an encoding farm of computer servers rather than encoding the files on their local systems. These servers will each run an enhanced version of Terran's Media Cleaner Pro product and will access centrally shared media on Avid Unity MediaNet. The servers will simultaneously encode media into desired formats and store results for shared access by the workgroup. Distributed encoding will dramatically improve the efficiency of the overall encoding process while leaving editing and finishing systems free for additional work. Avid will also enhance its Symphony, Media Composer, Avid Xpress, Avid Xpress DV and NewsCutter editing and finishing systems for seamless interoperability with Media Cleaner Pro when customers purchase it as a stand-alone product. Furthermore, Avid will bundle Terran's Media Cleaner EZ encoder with upcoming releases of these editing and finishing systems to allow easy production of basic streaming media. This will give editors another means for easily producing QuickTime, Real Media, and Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. , still images and audio-only files for use during the production process. Users can employ one of many pre-configured settings or make custom settings with the included Settings Wizard. Availability Avid will include the interoperability enhancements and bundled Media Cleaner EZ in the upcoming Avid Symphony Version 3, Avid Media Composer Version 10, Avid Xpress Version 4, Avid Xpress DV software for the IBM IntelliStation The IBM IntelliStation workstation class personal computer was announced March 1997 as the follow-on to the IBM PC Series 360 and 365. In February 2002 POWER processor based workstations, which where previously sold directly under the eServer pSeries brand, where also placed under workstation and Avid NewsCutter releases currently planned for shipment in Q3 2000. Avid expects to release its new distributed media encoding solution by the end of 2000. Pricing and configurations will be announced at first shipment. About Avid Technology, Inc. Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, corporate communicators, TV news broadcasters, and consumers. For more information, visit Avid's Web site at www.avid.com. About Terran Interactive Founded in 1995, Terran is a subsidiary of Media 100, Inc. with offices located in Los Gatos, California “Los Gatos” redirects here. For the Argentine rock band, see Los Gatos (band). Los Gatos is an incorporated town in Santa Clara County, California, United States. The population was 28,592 at the 2000 census. . Terran's mission is to develop powerful and easy-to-use tools that optimize and compress dynamic media, enabling users to enrich their Web, broadband, CD-ROM and DVD projects. Media Cleaner Pro, Terran's flagship product, is recognized as the industry standard for encoding streaming media. Media Cleaner Pro supports all predominant video, audio and still image formats including QuickTime 4, RealG2, Windows Media Technologies See Windows Media. , MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). , AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples. , MP3 and many others. For more information, visit www.terran.com. (c) 2000 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid, Avid Xpress and Media Composer are registered trademarks and Avid Unity and Symphony are trademarks of Avid Technology, Inc. IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Intellistation are trademarks of International Business Machines Corporation. Apple and QuickTime are trademarks of Apple Computer, Inc. All other trademarks contained herein are the property of their respective owners. |
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