Avid Media Composer Adrenaline Now Shipping; Product Delivers Unparalleled Price/Performance and HD Scalability.

Business Editors/High-Tech Writers

TEWKSBURY, Mass.--(BUSINESS WIRE)--May 29, 2003

Avid Technology, Inc. (NASDAQ: AVID) today announced the worldwide availability of its new Media Composer(R) Adrenaline(TM) system. This revolutionary product combines feature-rich, next-generation Media Composer software with the powerful new Adrenaline hardware to offer real-time, multi-stream, uncompressed standard-definition video editing and 10-bit high-definition media expandability. The Adrenaline hardware is part of Avid's new family of digital nonlinear accelerators (Avid DNA(TM)), the industry's only hybrid architecture designed to leverage the power of both host-based software capabilities and hardware-based acceleration, delivering unparalleled performance that scales with the power of the host CPU.

"When we unveiled Media Composer Adrenaline at NAB this past April, the reaction was unbelievable. Customers were not only impressed by the new features, such as HD expandability and enhanced color correction, but also by the real-time performance and responsiveness that the system delivers," said Dana Ruzicka, director of product marketing for Avid. "And what really blew them away was the price. Never before has a product with this depth of functionality, compatibility and performance been so affordable."

Media Composer Adrenaline is the industry's first system to support uncompressed SD video over a standard FireWire(R) connection. The product offers a robust feature set, including 24p Film Composer(R) offline editing functionality, 24-bit audio capabilities and a powerful real-time color correction tool that can automatically correct an entire sequence with a single click. The Media Composer Adrenaline system can also operate in a collaborative workflow with Avid Unity(TM) MediaNetwork and natively supports Avid Meridien(TM) (JFIF), ABVB (AVRs), DV25, DV50, IMX and uncompressed 601 media - all mixable in the same timeline.

"Media Composer Adrenaline is fantastic because it's compatible with Meridien and even ABVB media, which makes the 14 other Media Composer systems we already own even more valuable," said Rick Breniser, technical director at Los Angeles-based FilmCore, a division of Ascent Media, and a Media Composer Adrenaline beta tester. "It's a fast editor, and it's extremely flexible in terms of file formats. We can use it on location because it's portable and professionally capable. We can also use it in the machine room to get multi-format media into and out of the facility, and between systems. It's a great addition no matter where we put it, and it can handle whatever we throw at it."

Pricing and Availability

The Media Composer Adrenaline system is now available through Avid's worldwide reseller channel. Pricing is $24,995 USMSRP. More information on the Media Composer Adrenaline system, including a list of certified hardware and software can be found at www.avid.com.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(C) 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Adrenaline, Avid Xpress, Avid DNA, Film Composer, Make, Manage and Move Media, Media Composer, Meridien, and Unity are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. FireWire is a trademark of Apple Computer, Inc. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.