Avid Looks to Pinnacle Systems for Digital Video Effects Technology.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct. 29, 1998-- Pinnacle Systems Pinnacle Systems, Inc. is a California-based American manufacturer of digital video hardware and software for the consumer and broadcast markets. It was founded in 1986. In 2002 Pinnacle purchased VOB Computersysteme GmbH (now pinnaclesys.de). DVE See digital video effects. Technology Has Been Selected for Use in Avid Xpress For Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , Avid's Leading Digital Video System for Independent and Multimedia Producers Continuing the momentum of their successful long-term relationship, Pinnacle Systems Inc. (Nasdaq:PCLE), announced today that AVID, its OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partner, has elected to use Pinnacle Systems' real-time Genie(tm) DVE (Digital Video Effects Visual effects created in the computer that provide interesting transitions from one scene to another rather than just switching frames. They include fading or dissolving the frame, wiping one frame over another and flipping the frame. See wipe, morphing and digital effects. ) technology in its recently released Avid Xpress(tm) digital video system for the Windows(R) NT(R) computing environment. Avid Xpress for Windows NT is Avid's newest addition to its industry-leading Xpress family of nonlinear editing See nonlinear video editing. systems, and is based on the Company's Meridien(tm) video subsystem. Pinnacle Systems has long been a leading OEM supplier of specialized video manipulation technology, and has supplied Avid with proprietary 3D DVE technology for the last four years. With the introduction of Avid Xpress for Windows NT, the Avid and Pinnacle Systems relationship continues. In addition to Avid, Pinnacle Systems has OEM relationships with many other significant nonlinear digital video editing See nonlinear video editing and video editor. tool suppliers in the industry including: Matrox, FAST Electronic, Media 100, and JVC JVC Victor Company of Japan (or Japan's Victor Company) JVC Jewelers Vigilance Committee JVC Jesuit Volunteer Corps JVC Jet Vane Control (directs VLS-launched missiles) JVC Jonker-Volgenant-Castanon . By combining Avid Xpress with Pinnacle Systems' video manipulation technology, Avid is able to extend the feature-suite of its video editing products to meet the sophisticated requirements of video and multimedia professionals who want additional tools for creating audience-grabbing special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. . Pinnacle Systems' Genie technology gives Avid Xpress users a key-frameable 3D DVE, which features 3D perspective, rotation, and zoom. Effects including real-time 2D and 3D picture-in-picture; real-time peel, conceal and squeeze; real-time 2D and 3D DVEs; real-time chroma Short for "chrominance." The attributes of a color, which include its hue (frequency) and saturation (amount of black). See hue and saturation. and luma keying; and real-time image flip/flop round out Pinnacle Systems' contribution to the Avid Xpress environment. "Bringing together our industry-leading NLE (NonLinear video Editing, NonLinear video Editor) See nonlinear video editing. technology with Pinnacle Systems' reference DVE technology for real-time effects allows us to merge our best-of-breed products, and deliver an immensely powerful family of next-generation video editing systems to the growing cadre of independent and multimedia producers as well as business and education users who communicate with digital video. "Avid's long term goal has been to offer its users the most advanced dynamic media tools available. In the Macintosh creative community, we have certainly achieved this goal. With the introduction of Avid Xpress for Windows NT, we now address the emerging Windows NT market too, and will offer these users a new level of creative freedom for digital video editing," said Mike Byerly, Avid Xpress product manager. "Avid has always done an excellent job of extending the inherent features of our technology and transparently integrating Pinnacle Systems products into their systems," said Brian VanHerp, Pinnacle Systems' OEM business manager. Additional Information Available Online Company Information: http://www.pinnaclesys.com/CompanyInfo.html Press information: http://www.pinnaclesys.com/PressRoom.html OEM home page http://www.pinnaclesys.com/OEMProducts.html About Avid Technology Avid Technology is an international, industry-leading provider of digital audio and video tools for creating content for information and entertainment applications. Avid's products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com. About Pinnacle Systems, Inc. Pinnacle Systems' broadcast, desktop, and consumer products provide video professionals and consumers the cutting-edge tools needed to create dazzling video programs faster and more affordably than ever before. Pinnacle Systems may be reached at 650/526-1600 or on the World Wide Web at www.pinnaclesys.com. Note to Editors: All trademarks and registered trademarks are the property of their respective owners and are used for identification or reference purposes only, with no intent to infringe on copyrights. |
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