Avid Licenses Sonic DVD Technology; Integrates Sonic's DVD Solutions Across Avid Video Editing Product Lines.Business Editors/High-Tech Writers NAB2004 LAS VEGAS--(BUSINESS WIRE)--April 19, 2004 Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SNIC SNIC Singapore National Institute of Chemistry SNIC Snow and Ice Clearance SNIC Sub-Network Independent Convergence (functions) SNIC Standard Network Interface Card ) and Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ: AVID) today announced that they have entered into a multi-year licensing and co-development agreement to integrate Sonic's industry-leading DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. technology across Avid(R) nonlinear editing See nonlinear video editing. product lines. As part of the agreement, the two companies are debuting Avid DVD by Sonic(TM), a professional DVD creation product that is fully integrated with the new Avid Xpress(R) Studio suite, as well as the Avid Studio Tools option for Media Composer(R) Adrenaline(TM), giving customers the ability to quickly and easily create advanced DVD titles from their finished video projects. Avid also plans to bundle Sonic's DVDit!(R) 5 and ReelDVD(R) LE software as standard components of the award-winning Avid Xpress DV Avid Xpress DV is a popular non-linear video editing application available to professionals on Microsoft Windows and Apple Macintosh computers. See also
"We're committed to providing our customers with top-quality tools for editing, finishing, and mastering high-profile film and video projects. For the past five years, we've bundled Sonic's industry-leading DVD authoring DVD authoring describes the process of creating a DVD video that can be played on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum group in 1995. applications with our editing products, and now we're extending our relationship with Sonic to deliver a DVD authoring tool that is even more integrated into the nonlinear editing environment," said Charlie Russell, senior manager of product marketing for Avid. "Avid DVD by Sonic combines Sonic's top-of-the-line DVD technology with the Avid interface our customers know and love. And our Avid MetaSync(TM) capability ensures that this new tool works with our editing applications in ways never possible before - such as enabling editors to create DVD chapter markers right within the Avid timeline." Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group, said, "DVDs generate more revenue than any other format for theatrical, corporate, and educational videos. With Sonic's industry leading DVD technology, Avid editors can now offer complete end-to-end video production and world-class DVD creation services." Avid DVD by Sonic offers easy creation of sophisticated, interactive DVD titles and supports the OpenDVD(R) standard, which allows finished DVDs to be edited without requiring re-authoring. The product also smoothly combines 4:3 and 16:9 video aspect ratios in a single project, supports the new double-layer disc burning technology, and includes up to eight tracks of 5.1-channel Dolby Digital A digital audio encoding system from Dolby used in movie and home theaters. First used in 1995, Dolby Digital employs Dolby's AC-3 (Audio Coding-3) coding and compression technology and is the standard for DVD-Video and HDTV. 5. audio and 32 subtitle tracks for easy versioning and localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. . Pricing & Availability Avid plans to include Sonic DVDit! with Avid Xpress DV 4.5 software, scheduled to ship in Q2 2004. ReelDVD LE will be included with both the Avid Xpress Pro 4.5 and Media Composer Adrenaline 1.5 products, also scheduled to be available in Q2 2004. Avid DVD by Sonic is expected to be available in Q2 2004 and will be priced at $1,995 USMSRP as a standalone product; it will also be included in the Avid Xpress Studio and Avid Studio Tools packages. About Avid Technology, Inc. Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's award-winning products and services, please visit: www.avid.com. About Sonic Solutions Based in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. , Sonic Solutions (http://www.sonic.com) is the world's leading supplier of DVD creation software for professional, industrial, and consumer applications. The majority of major film releases on DVD have been produced on Sonic's professional DVD authoring systems in studios around the world. Sonic's MyDVD(R) and DVDit!(R) are the most widely-used DVD creation applications by consumers and video enthusiasts and are the solutions of choice among the key PC and after-market drive suppliers. Sonic's RecordNow!(TM) is a leading solution for audio and data mastering. Sonic's AuthorScript, the DVD and CD formatting and burning engine that underlies Sonic's applications, is the most widely deployed DVD software engine and has been licensed by Avid, Adobe, Microsoft, Sony, and many others. Sonic, the Sonic logo, Backup MyPC, CinePlayer, PrePlay, DVD Producer, Edit-on-DVD, HyperMux DL, NoNOISE, Sonic PrimeTime, RecordNow! Simple Backup, Sonic JumpSafe and Sonic SmartBalance are trademarks of Sonic Solutions. AuthorScript, AutoDVD, DVDit!, DVD Fusion, MyDVD, OpenDVD, PrePlay, ReelDVD, Scenarist sce·nar·ist n. One who writes screenplays. scenarist the writer of scenarios, story lines for motion pictures. See also: Films Noun 1. , Sonic DVD Creator and Sonic Solutions are registered trademarks of Sonic Solutions. Avid, Media Composer, Avid Xpress, MetaSync, and Adrenaline are either registered trademarks or trademarks of Avid Technology, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic under license. Specifications, pricing and delivery schedules are subject to change without notice. |
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