Avid Launches ''Experience Avid/DNA'' Tour; Company Brings Revolutionary New Product Line to Nine Cities Across the US and Canada.

Business Editors/High-Tech Writers

TEWKSBURY, Mass.--(BUSINESS WIRE)--May 5, 2003

Avid Technology, Inc. (NASDAQ: AVID) today announced the launch of its "Experience Avid|DNA" tour. The two-month tour, with stops in nine cities across the U.S. and Canada, will give customers the opportunity to discuss industry trends, learn new tips and tricks, and get a free, in-depth look at Avid's revolutionary new product line unveiled at NAB 2003. These new products include Avid DS Nitris(TM), Media Composer(R) Adrenaline(TM), and Avid Xpress(R) Pro with Avid Mojo(TM) - all of which leverage the power of the new Avid DNA(TM) family - the industry's first nonlinear hybrid architecture to link host-based software capabilities and hardware-based acceleration for unparalleled real-time price-performance. The tour will also showcase new products from Digidesign and Softimage, Avid's respective audio and 3D/animation businesses, and highlight how they can be integrated into a collaborative workflow with Avid's editing solutions.

"Last year's tour was a tremendous success. Customers who couldn't attend NAB - as well as those who were at the show - had a chance to see our latest developments away from the noise of a tradeshow floor," said Joe Bentivegna, vice president of Video Development and Operations for Avid. "At this year's NAB, we made the most significant product announcements in Avid's history, and the response at the show was unbelievable. The 'Experience Avid|DNA' tour will enable customers to get a closer look at these new products and see first-hand why Avid DNA has the power to revolutionize the price/performance of postproduction technology for years to come."

The "Experience Avid|DNA" tour will consist of one-day events in each of the nine cities. The events will include five, 1 1/2-hour educational sessions between 9:00 AM - 6:00 PM, as well as a complimentary lunch and presentation by an Avid executive. Attendees can choose from the following sessions:

-- The HD Advantage: Power, Performance and Productivity

-- The Ultimate Finishing System: Avid DS Nitris

-- The Next Generation: Avid Media Composer Adrenaline

-- Real Time, Anytime: Avid Xpress Pro with Avid Mojo

-- All the Evidence You Need: Avid Forensic Tools

-- Brave New World: SOFTIMAGE(R)|XSI(R)

-- Channel That Energy: Digidesign(R) Pro Tools(R)|HD

Tour dates and cities for the "Experience Avid|DNA" tour are:

-- May 13, 2003 - Dallas, TX

-- May 22, 2003 - New York, NY

-- May 29, 2003 - Miami, FL

-- June 3, 2003 - Chicago, IL

-- June 10, 2003 - Los Angeles, CA

-- June 17, 2003 - San Francisco, CA

-- July 9, 2003 - Washington DC

-- July 15, 2003 - Montreal, Quebec, Canada

-- July 22, 2003 - Toronto, Ontario, Canada

To register for the "Experience Avid|DNA" tour, visit www.avid.com/dnatour. The sessions are free of charge, and registrants will automatically be entered to win a free copy of Avid Xpress Pro software. The Avid Xpress Pro software runs on both the Windows XP and Macintosh OS X platforms, and can be paired with Avid Mojo hardware to deliver true real-time video, film, and audio editing functionality, including DV and analog output.

For more information about Avid's products and services, go to www.avid.com.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about Avid is available at www.avid.com.

(C) 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Adrenaline, Avid, Avid DNA, Avid Mojo, Avid Xpress, Digidesign, Media Composer, Film Composer, Make, Manage and Move Media, Pro Tools and Nitris, Softimage and XSI are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.