Avid Introduces New Program to Connect Content Creators With Internet Content Distributors.

Business/Technology Editors

LONG BEACH, Calif.--(BUSINESS WIRE)--June 20, 2001

SMW Booth #1635--At the Streaming Media West tradeshow here today, Avid Internet Solutions (AIS), the Internet infrastructure division of Avid Technology, Inc. (NASDAQ: AVID), announced a new program designed to help Avid's content creation customers simplify the process of finding and evaluating a streaming service provider for the distribution of their digital content over the Internet.

Through the Content Partnering Program (the Program), Avid's content creation customers can receive information on end-to-end streaming solutions, including content delivery services, network distribution, content management and encoding and tracking applications that have all been pre-qualified by Avid. Content distribution providers who participate in the Program undergo a review process and must offer a specific level of service in order to qualify.

Initial program members include Broadwing Managed Hosting, Cincinnati, OH, a provider of highly available and scalable web and application hosting services to the Fortune 2000; RealNetworks, Inc. Seattle, WA, a global leader in Internet media delivery; Streaming Media Corporation, Denver, CO, operator of a broadband delivery network that provides streaming media services to website owners, private-label resellers, network partners and strategically allied companies; and Streaming21, Los Gatos, CA, a provider of software solutions used by some of the largest telcos, service providers and enterprises to deliver broadcast quality audio and video over IP networks.

"Our strategy of providing solutions that Make, Manage and Move Media(TM) dovetails with our customers' interests in leveraging their digital media assets across multiple distribution channels," said Mike Rockwell, CTO of Avid and GM of AIS. "With product technology that spans the creation through distribution of digital media, Avid is one of the few companies that understands the needs of both of these markets and can link these groups together in a way that can enhance their businesses."

"We are delighted that Avid has chosen to use RealNetworks software for the Content Partnering Program. RealNetworks and Avid are working closely to ensure that Avid's Trilligent Cluster customers will be able to count on the functionality and reach of the RealSystem Server platform," said Kevin Foreman, general manager, Developer and Partner Relations, RealNetworks, Inc. "Now, with this Program content creators will be able to deploy their content on outsourced distribution networks and be confident in the service level they'll receive."

For more information on the Content Partnering Program, visit the AIS website at www.trilligent.com, or call 1-800-649-2843.

About Avid Internet Solutions

Avid Internet Solutions (AIS), the Internet infrastructure division of Avid Technology, Inc., extends Avid's expertise in digital media networks and systems to provide a new class of servers for the delivery of streaming media and other high bandwidth content over a dynamic Internet.

AIS' flagship product, the Trilligent(TM) Cluster, is a highly scalable system that can be customized to meet a wide variety of streaming applications. At the entry level, appropriate for Intranet-based streaming or edge deployments, it delivers more than 2,000 simultaneous, unique video streams and 54 gigabytes (GB) of fully protected storage in under six rack units. As a high-end, origin server solution, it delivers up to 60,000 simultaneous, unique streams from 7.3 terabytes (TB) of fully protected storage. It is the only turnkey streaming media system built on industry-standard components. Running industry-standard operating environments, it allows users to easily integrate a wide range of application software, such as asset management, digital rights management and billing. Whether the Trilligent Cluster is configured to deliver hundreds or tens of thousands of video streams, it offers the same performance, reliability and ease of use because it is always viewed and managed as one logical system.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media. As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(c)2001 Avid Technology, Inc. All rights reserved. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid is a registered trademark and Trilligent and Make, Manage and Move Media are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.