Avid Highlights Alliance, Acquisition; Showcases New Products at IBC.AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 11, 1998-- --Company Demonstrates Integration of Tektronix's Profile Server and Avid(R) NewsCutter(R) DV; Interoperability Between Media Illusion(tm) and SOFTIMAGE(R)|3D; SOFTIMAGE(R)|DS and Elastic Reality(R)-- --'98 Venue Marks First European Showing of New Editing, Finishing and Effects Solutions for Television, Film and Broadcast News, Updates to Corporate/Industrial, 3-D Animation and Audio Offerings-- The 1998 International Broadcast Conference (IBC IBC International Building Code IBC Iraq Body Count IBC Institutional Biosafety Committee IBC Inflammatory Breast Cancer IBC International Business Company IBC Independence Blue Cross IBC Insurance Bureau of Canada IBC International Broadcasting Convention ) marks a number of `firsts' for Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID). The company is demonstrating the first fruits of its strategic alliance with Tektronix, Inc. and its recent acquisition of Softimage(R) with integrated product demonstrations. IBC also marks the first European showing of a number of recently-introduced products, as well as the newest versions of Avid's leading solutions for television, film, broadcast news, corporate/industrial post, audio and 3-D animation. Avid chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bill Miller, noted, "1998 has been an incredibly exciting year for Avid - and for the broadcast and post-production industries overall. Our customers are facing a number of technology challenges right now - from workflow and cost issues to compression questions to implementation around DV, digital broadcasting Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands. It is becoming increasingly popular for television usage (especially satellite television) but is having a and HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates . We're here at IBC to give attendees an opportunity to see how Avid's range of digital solutions can help them meet these challenges immediately and well into the future." Initial Interoperability Demonstrations: Tektronix Alliance and Softimage Acquisition IBC attendees are seeing Tektronix's Profile server integrated with Avid's NewsCutter DV news editing systems on both the Avid and Tektronix stands. This solution will provide broadcasters with the first integrated end-to-end news editing and playback solution for broadcast news production and marks the initial results of the companies' recently-announced alliance. On the Softimage stand (#1.360) visitors are seeing technology demonstrations of SOFTIMAGE|3D working within the Avid Media Illusion compositing and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. environment. Demonstrations showcase how graphic elements created in SOFTIMAGE |3D can be imported into Media Illusion, allowing artists to add 3-D fog, texture and light sources. Also shown is a technology demonstration of Avid's Elastic Reality morphing and warping software operating as a plug-in to SOFTIMAGE|DS. European Launch of New Avid Solutions Avid Symphony(tm) - Pricing Announced; Avid Taking Orders at IBC Avid Symphony is the company's new high-end uncompressed nonlinear system Noun 1. nonlinear system - a system whose performance cannot be described by equations of the first degree system, scheme - a group of independent but interrelated elements comprising a unified whole; "a vast system of production and distribution and consumption optimized for finishing prime-time television projects. At IBC, Avid is announcing that USMSRP pricing for Avid Symphony has been set at $150,000, including software, the Avid Meridien(tm) video subsystem, CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. and monitors. Avid is taking orders for Symphony at IBC and plans to ship the product by November. Avid Symphony features multiple uncompressed real-time streams and an advanced feature set. It offers Total Conform of Media Composer(R) projects, includes strong links to Avid's family of dedicated audio and effects products and to third-party applications, and incorporates the familiar Avid interface optimized for finishing. Avid NewsCutter(R) DV - Shipping this fall Avid NewsCutter DV is the latest in the line of Avid's market leading NewsCutter disk-based news editing systems. The Windows NT-based NewsCutter DV system is designed specifically for news production and offers unparalleled editing flexibility on an affordable PC platform. The NewsCutter DV system will also provide -- for the first time in the industry -- DV-native editing capabilities that will allow broadcasters acquiring media in a DV format to edit without changing media formats, making DV production faster, easier, and more efficient with no generational loss. Avid Marquee - Now Shipping Avid Marquee(tm) is resolution-independent 3D-title animation software for Silicon Graphics and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. workstations. Marquee combines the best aspects of word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and with 3-D text, true 3-D rotation and texture mapping In computer graphics, the application of a type of surface to a 3D image. A texture can be uniform, such as a brick wall, or irregular, such as wood grain or marble. The common method is to create a 2D bitmapped image of the texture, called a "texture map," which is then "wrapped around" . Whether artists are creating titles for video or film, Avid Marquee offers sophisticated titling and 3D-title animation along with a simple user interface and an Avid-style timeline. Upcoming/Newest Versions of Current Products Showcased In addition to showcasing recently-introduced products, Avid is also featuring demonstrations of the newest versions of its leading solutions for broadcast news, television and film, audio, corporate/industrial post and 3-D animation. For Broadcast News: Avid is highlighting its AvidNews(tm) Environment, including the newest versions of the Broadcast Control System, able to control up to 32 production devices, the Media Browse module and the Newsroom Computer System module, featuring support for international versions. Avid is also holding a technology demonstration showing MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). and DV coexisting in a digital environment and a comparison of the compression effects generated in an MPEG-to-DV and an MPEG-to-SX concatenation. For Television and Film: The company is showing the upcoming Version 8.0 of its Media Composer and Film Composer(R) editing/finishing solutions ideally suited for mainstream television programming and film editing, with demonstrations of new features including the Intraframe(tm) Editing II toolkit, pan and scan See pan & scan. capability and a next-generation keyer. Featured on the Softimage stand (#1.360) is SOFTIMAGE|DS version 2.1, Avid's recently-acquired high-end finishing system ideally suited for finishing effects-intensive television programming. Visitors will see demonstrations of expanded OMF OMF - Object Management Facility. Part of the DAA proposed by Hewlett-Packard and Sun. support in version 2.1, for even tighter links with other Avid solutions. The latest version of SOFTIMAGE|DS features real-time capabilities using multiple uncompressed streams and delivers powerful new toolsets that provide greater productivity, a richer content creation environment and enhanced project management capabilities. Avid is also highlighting the currently-available Media Illusion Version 5.0 compositing and effects environment, featuring a Composition Link capability which allows artists to import Media Composer-created sequences into Media Illusion using an Avid-style timeline. Avid is also showing the upcoming Masquerade(tm) paint and 2D animation system for Windows NT workstations. For Corporate/Industrial Post - MCXpress(tm) Version 1.6 for Windows NT to Ship This Fall Avid is highlighting MCXpress Version 1.6 for Windows NT, scheduled to ship this fall. Version 1.6 features new capabilities supporting batch export of files, EDL See nonlinear video editing. (language) EDL - 1. Experiment Description Language. 2. Event Description Language. import, new tools for performing spot color A color that is printed from one printing plate which contains one matched color of ink. Spot colors are used when only one or two solid colors are needed on a page or when a color has to match perfectly and be consistent such as with a company logo or when colors are the trademark of the correction, and support for Control-L devices. Avid is also showcasing Avid Xpress(tm) Version 2.0, the latest release of Avid's leading Macintosh-based system for independent producers, business and education users who communicate with video. Version 2.0 features productivity and creativity-enhancing functionality, including real-time uncompressed titles and graphics, real-time mix and monitor of up to eight audio tracks and support for Avid's AVX AVX Adult Video XXX AVX Avid Visual Extensions AVX anti Virus Expert (tm) plug-in architecture. For 3-D Animation - Softimage stand (Europahall; #1.360) Show attendees are seeing SOFTIMAGE|3D version 3.8, the recently-released solution for end-to-end 3-D production that delivers new character animation and games development features for greater manageability of complex animation data. Attendees are also seeing "Sumatra" (codename) the next-generation 3-D system which provides a revolutionary new approach to character animation and introduces the concept of nonlinear animation (NLA NLA National Library of Australia NLA National Liberation Army (Macedonian rebel group) NLA No Longer Available NLA Network Location Awareness NLA National Lipid Association NLA National Legislative Assembly ). Additional demonstrations include the new interactive photorealistic Having the image quality of a photograph. 3-D renderer, "Twister" (codename) which recently entered Beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the . "Twister" fits seamlessly into the SOFTIMAGE|3D product workflow, providing improved creativity and productivity. For Audio - At the Avid/Digidesign(R) stand (Hall 2; #1221) Avid/Digidesign is highlighting demonstrations of the ProControl(tm) hardware control surface which delivers total integration of the Pro Tools(R) digital audio production environment by providing the world's highest quality tactile control of all of Pro Tools' recording, editing, processing, mixing, and automation capabilities. Also featured is Pro Tools|24, the digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. which provides 24-bit resolution, up to 32 tracks of recording and mixing, and 24 channels of I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output capability, and AudioVision(R) Version 4.1, the company's leading digital audio workstation, featuring numerous performance enhancements. Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, TV news broadcasters, corporate communicators, and consumers. For more information, visit Avid's Web site at www.avid.com. Avid, Softimage, Digidesign, Media Composer, Film Composer, Elastic Reality, NewsCutter, Pro Tools, AudioVision and OMF are registered trademarks and Media Illusion, Marquee, Symphony, Avid Xpress, MCXpress, AVX, AvidNews, Meridien, Masquerade, Pro Control and Intraframe are trademarks of Avid Technology, Inc., or its subsidiaries or divisions. Matador matador In bullfighting, the principal performer, who works the capes and attempts to dispatch the bull with a sword thrust between the shoulder blades. Most of the techniques used by modern matadors were established in the 1910s by Juan Belmonte (b. 1894–d. is a registered trademark of Avid Technology, Inc. in the U.K. All other trademarks contained herein are the property of their respective owners. (c) 1998 Avid Technology, Inc. All rights reserved. CONTACT: Avid Europe Veronique Froment, 44-1753-655-999 veronique_froment@avid.com or Avid U.S. Julia Miller, 978/640-5454 julia_miller@avid.com or Softimage products US: MacKenzie-Kesselring Hayley Reed, 503/225-0725 hayleyr@mckinc.com or Softimage prods Europe: AxiCom Stephen Orr, 44-181-600-4600 stephen@axicom.com or Avid/Digidesign Martin Berneberg, 650/842-7798 martin_berneberg@avid.com |
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