Avid Forges Ahead with Substantial Eastern Europe Broadcast Installations.

Business/Technology Editors

BARCELONA, Spain--(BUSINESS WIRE)--Nov. 13, 2001

Leading international broadcast vendor delivers affordable, efficient

digital workflow technology for improved news programming

At the 2001 News World conference, Avid Technology, Inc. (NASDAQ: AVID) today announced system sales totaling approximately $4 million to TV Markiza, Bratislava, Slovakia; RTS, Belgrade, Serbia; and TVPuls and TVN 24 in Warsaw, Poland. Digital workflow design, open platform technology and integrated product lines were key selling features in each of the installations and clearly echo the demands of the worldwide broadcast community.

"Our R&D team strives to maintain at least one or two generations ahead of the technology development we see from our competition," said David Schleifer, director of broadcast, Avid. "These installations serve as market validation that Avid can architect affordable digital news workflow technology for smaller sized facilities with the strictest of budgets."

TVN in Poland was founded in 1997 and recently celebrated the launch of its news station, TVN 24. TVN 24 is among the burgeoning broadcast stations that comprise the ITI Group, the leading Polish media and entertainment group active in television broadcasting, television commercial production, television production and other interactive media entertainment and communication pursuits. TVN recognized the importance of integrated digital asset management as provided by the Avid Unity(TM) for News shared media network and purchased a system in conjunction with ten seats of the award-winning Avid(R) iNEWS(TM) newsroom computer system, Avid Media Browse(TM) journalist desk-top browse software, Avid NewsCutter(R) Effects nonlinear editors and an Avid AirSPACE(TM) video server.

Similar to TVN, TV Markiza also appreciates the benefits of digital news production, having purchased an Avid Unity for News media network, Avid ControlAir(TM), NewsCutter Effects nonlinear editor technology and forty-five clients of the Avid iNEWS system with ten web access sessions, which provide field journalists with remote access to the iNEWS via an Internet connection.

The system sale to TVPuls further solidifies Avid's role as the primary portal for integrated digital broadcasting solutions. The broadcaster purchased 25 seats of the iNEWS system and fifteen Media Browse licenses for its Warsaw-based station. The Avid iNEWS ControlAir system is used to control playback of edited news stories residing on Profile video servers from the Grass Valley Group. Sponsored by the Catholic church of Poland, the station produces 20 hours of daily programming and reaches approximately 50 percent of the households in the country. TVPuls' news operation is able to produce the quantity and quality of news it requires with fewer resources, thanks to Avid's commitment to open platform design. Twenty TVPuls journalists work in conjunction with six correspondents in the field using the systems.

With the volume of viewing households and the small number of station staff, TVPuls needed a system that was simple to operate while meeting the demands for speed and accuracy. The installation has allowed its users to work with the daily flood of text and video in an efficient and cost-saving manner.

Avid Broadcast focuses on the application of digital technology for the improvement of news acquisition, story creation, and distribution. With a portfolio of class-leading digital media infrastructure, newsroom computer, journalist editing, craft editing, and video server products, Avid Broadcast places particular emphasis on product interoperability, third party application support, media metadata availability and preservation, and integrated media asset management throughout the news production chain.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(c) 2001 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid and NewsCutter are registered trademarks and AirSPACE, Avid Unity and Make, Manage and Move Media are trademarks of Avid Technology, Inc. iNEWS, iNEWS ControlAir and Media Browse are trademarks of iNews, LLC. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts, Inc. Grammy is a registered trademark of The National Academy of Recording Arts & Sciences, Inc. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.