Avid Executive Named One of the Top 25 Women On the Web.

Business/Technology Editors

TEWKSBURY, Mass.--(BUSINESS WIRE)--April 9, 2001

Janette Bradley Recognized as One of Today's Leading Women in the

Internet Industry by San Francisco Women on the Web (SFWoW)

Avid Technology, Inc. (NASDAQ: AVID) announced today that Janette Bradley, Ph.D., director of AvidProNet(TM), has been chosen as one of the Top 25 Women on the Web by the professional organization San Francisco Women on the Web (SFWoW). The award honors 25 women who have inspired others with their efforts to advance technology, contribute to the community and demonstrate the success of a businesswoman in the Internet and new media industries. Janette will accept the award on April 24th, at a gala event in San Francisco, which will honor the 25 recipients.

Janette was chosen from more than 200 nominees worldwide by a panel of judges consisting of past Top 25 award winners. An accomplished author of various technical publications, Janette has pioneered many new uses of Internet technology, and her work at Avid is no exception.

Changing the Way Media Is Made

Janette joined Avid because of its mission to change the way media is created by networking the desktops of some of the most creative individuals in the world. As the leading force behind AvidProNet, the groundbreaking professional media services site, Janette has been a central part of the team that has seen to it this vision has not only survived, but thrived in a time where some of the strongest names in the Internet economy are faltering.

"From day one, I knew that I would have to create something that would be profitable," she says. "It never entered any of our minds that we could burn cash indefinitely. We've stayed disciplined and lean. How many business-to-business sites can say that?"

Janette has consistently reinforced and adhered to the Avid vision of Make, Manage and Move Media(TM). Together, her team was able to develop and launch the AvidProNet site (www.avidpronet.com) in a mere six weeks. The team has since moved beyond "reaching out" to Avid customers to creating the basis of a Virtual Production Environment (VPE)--the AvidProNet Review & Approval(TM) service. The Review & Approval service takes the traditionally time-consuming and inefficient tape and mail-based process of reviewing and approving video and streamlines and improves the process by taking it--securely, efficiently and with significant workflow improvements--onto the Internet. This is the first in a series of innovations scheduled for release in the next year to create a completely new way of working for media professionals.

"Media production is a costly and highly distributed process. Rarely, are all of the people and assets that you need for a project in one place, and the cost and time to bring them together can be monumental," states Janette. "Virtual Production Environments will connect these assets and processes via the Internet, streamlining workflow and allowing media creators to work where they want, when they want."

Although just launched earlier this year, the Review & Approval service has already begun to revolutionize the post-production process and has shown media professionals new and more efficient workflows that can get projects completed more quickly and cost effectively. And thanks to the introduction and success of the Review & Approval service and Avid's vision of the VPE, page views on the AvidProNet site have spiked to more than 1 million a month with an average visitor session lasting more than 20 minutes. Looking back now, Janette is thankful for the support of the entire Avid team.

"There was so much pressure on our CEO and CTO to go after the content streaming business. Places like Digital Entertainment Network and various film festivals came out of the woodwork in 1999," remarks Janette. "I will admit that it was hard during the dot-hype period. My team and I seemed woefully out of step by concentrating on other things, like using the Internet for collaborative workflow and increasing efficiency. Thankfully the company supported the vision of an AvidProNet VPE. We're not just using the Internet to do things a new way - we're helping our customers do things in a better way and that's what makes us different."

About San Francisco Women on the Web

San Francisco Women on the Web is a non-profit networking and professional development organization for women involved with the Internet, new media and web technology. The focus of the organization is to empower members by creating a community of women with similar interests, skills, and goals. In essence, SFWoW provides a forum for its members to network, share job leads, enhance their skills, and become a vital part of the growing Web community.

"SFWoW honors the contributions of women in the high-tech community who have made an impact through their work in technology, as well as in their own communities," said Mary Choy, Steering Crew Point Woman for SFWoW. "These 25 women stand out as examples to the thousands of other women who are working to establish themselves as leaders in the Internet community."

Janette joins a roster of high-profile women executives who have been recognized for their superior work in technology. Past winners of the award include Carly Fiorina, CEO of Hewlett Packard, Carol Bartz, CEO of Autodesk, and Judith Estrin, SVP and CTO of Cisco Systems. A complete list of this year's winners can be found at www.top25.org.

About Janette Bradley

Janette has a strong background in technology with her focus on developing web-based solutions and business models. Janette began her engineering career at IBM where she served as technical lead on some of the first interactive multimedia documentation developed for IBM's office products. She furthered her expertise by acting as a design lead on the National Education Computing Conference's Hypermedia Information System (InfoSystem). In 1986 Janette took her work to a new level by founding her own consulting firm and working on numerous interactive multimedia projects for corporations and education.

Janette's involvement in Web-development spans nearly a decade. In 1993 and 1994 she participated in groundbreaking work to introduce the Web into the K-12 classroom and college-level distance learning programs within the State of Texas, the Texas Center for Learning Technology (TCET) and the University of North Texas. Janette helped design of one of the first distance learning projects based on streaming media and designed the TCET learning exchange site for K-12 teachers to share and distribute lesson plans, collaborate on teaching strategies and further their professional development.

Janette has authored a number of technical publications and conference proceedings. She is active in Avid's e-commerce and executive strategy efforts and is instrumental in driving forward the planning and implementation of Avid's Internet service strategy. Janette holds a BS in Computer Science, an MBA in Marketing and a Ph.D. in Information Science from the University of North Texas.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

AvidProNet (www.avidpronet.com) is the Avid Technology, Inc. online content, community and services Web site for media creation professionals. The goal of AvidProNet is to create virtual production environments that link Avid customers and systems anywhere in the world. It is dedicated to creating a community of Avid users and offering them the vital content, tools and Web applications that extend and enhance Avid's core products that Make, Manage and Move Media.

(c) 2001 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid is a registered trademark and AvidProNet, Review & Approval and Make, Manage and Move Media are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a registered trademark of The National Academy of Recording Arts & Sciences, Inc. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.