Avid DS Nitris Family Delivers Powerful New Features and HD Workflow Capabilities.Business Editors/High-Tech Writers NAB2004 Booth #SL4761 LAS VEGAS--(BUSINESS WIRE)--April 18, 2004 New versions of Avid DS Nitris  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . systems offer enhanced editing, compositing, and interoperability features, plus Avid DNxHD high-efficiency encoding for 10-bit HD Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced version 7.5 of its Avid(R) DS Nitris(TM) and Avid DS Nitris Editor systems - the industry's most powerful real-time finishing systems for SD, HD, and digital intermediates 2K/4K projects. This latest version of the Avid DS Nitris family offers extensive new editing, compositing, and workflow capabilities, and introduces support for Avid DNxHD(TM) - a revolutionary 10-bit HD encoding technology that enables collaborative HD postproduction via the Avid Unity(TM) MediaNetwork with the same storage bandwidth and capacity requirements as SD files. The Avid DS Nitris family is also fully compatible with the Media Composer(R) Adrenaline(TM) system, creating an efficient, transparent offline-to-online HD postproduction workflow. "HD is rapidly becoming a leading format in a wide range of markets - from primetime television to commercials to corporate/industrial production - and we want to make sure that our customers have access to the most feature-rich, high-quality, and high-performance systems to handle virtually any HD editing, compositing, or mastering project that comes through the door," said Dana Ruzicka, director of Post Solutions for Avid. "We've packed the latest versions of Avid DS Nitris full of enhancements to give editors and artists the ultimate in quality, real-time performance, automatic conform, and creative versatility, and to enable them to easily share HD media across collaborative editing Collaborative editing is the practice of groups producing works together through individual contributions. Most usually it is applied to textual documents or programmatic source code. environments. No other company offers the same power and flexibility in a single system." Key new capabilities in the Avid DS Nitris and Avid DS Nitris Editor 7.5 systems include: Avid DNxHD Encoding Technology The new Avid DNxHD encoding technology operates in a 4:2:2 color space A system for describing color numerically. Also known as a "color model," the most widely used color spaces are RGB for scanners and displays, CMYK for color printing and YUV for video and TV. and is available in three user-selectable bandwidth configurations: 220 megabits per second (unit) megabits per second - (Mbps, Mb/s) Millions of bits per second. A unit of data rate. 1 Mb/s = 1,000,000 bits per second (not 1,048,576). E.g. Ethernet can carry 10 Mbps. (Mbps) for both 10-bit and 8-bit video, and a highly efficient 8-bit configuration requiring only 145 Mbps for 720p and 1080p/i HD resolutions. Avid DS Nitris customers working with Avid DNxHD technology can create multiple streams of full-resolution effects - such as color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. , DVEs, transitions, and titles - in real time. The Avid DNxHD technology uses the Material Exchange Format (MXF (Material EXchange Format) A file format from the Pro-MPEG Forum for the interchange of video production information. MXF files include audio/video content and related meta-data (production notes, camera settings, time code positions, etc. ), an open media file wrapper that enables direct media interchange between Avid and third-party MXF-compliant products. Version 7.5 of the Avid DS Nitris family also delivers MXF support for common SD formats, such as DV25, DV50, IMX IMX In My eXperience IMX Interactive Music Exchange (TV show) IMX Integrated Multimedia Exchange IMX Industrywide Mortgage Exchange IMX Intermodal Marketing Extension IMX Inverse Multiplexor , and Meridien(TM) JFIF See JPEG. JFIF - JPEG File Interchange Format . Extended Digital Intermediates/Film Functionality Version 7.5 offers new 2K/4K digital intermediates capabilities, including a large number of preset sequence types for various film scanning resolutions and apertures; a feature that enables users to read timecode from, and output timecode to, DPX DPX Digital Picture Exchange DPX Digital Phosphor Technology (Tektronix) DPX Deep Penetrating Expanding (ammunition) DPX Digital Moving Picture Exchange DPX Di-N-Butyle Phthalate in Xylene DPX Duplex files; a timecode view for looking at multiple timecodes from either sequence or source clips; and an HD proxy working resolution that leverages the real-time power of the Nitris Digital Nonlinear Accelerator(TM) (Avid DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. (TM)) hardware while working with a native 2K/4K RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity). sequence. Powerful New Effects and Compositing Capabilities Extensive color-correction enhancements to the Avid DS Nitris family include soft-clipping and RGB-clipping options; the ability to adjust the gain, gamma, and offset parameters on a per-channel basis; and the capability to adjust black and white points without affecting the gamma value. The Avid DS Nitris 7.5 family also offers improved anti-aliasing and blurring of mattes and graphics shapes, as well as enhanced Effects Tree compositing controls. For more information about the Avid DS Nitris family or Avid's other products and services, please visit www.avid.com. Pricing & Availability Pricing will be $147,995 USMSRP for the Avid DS Nitris 7.5 system and $78,995 USMSRP for the Avid DS Nitris Editor 7.5 system. Avid DS Nitris and Avid DS Nitris Editor customers with Avid Assurance contracts will receive free software upgrades. Both the Avid DS Nitris 7.5 and Avid DS Nitris Editor 7.5 systems are expected to be available through Avid's worldwide reseller channel in Q2 2004. About Avid Technology, Inc. Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning products and services, please visit: www.avid.com. (C) 2004 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local reseller for prices outside the U.S. and Canada. Avid, Digidesign, Avid DNA, Avid DNxHD, Film Composer, Pro Tools, Nitris, Media Composer, Adrenaline, Meridien, Digital Nonlinear Accelerator, and Avid Unity are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer(R) system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools(R) digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. . Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences The National Academy of Recording Arts & Sciences, Inc. is known variously as The Recording Academy or NARAS. Established in 1957, The Recording Academy is a U.S. , Inc. All other trademarks contained herein are the property of their respective owners. |
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