Avid Collaborates With LivePlanet On First-Of-Its Kind Integrated Media Project.Business/Technology Editors & Entertainment Writers TEWKSBURY, Mass.--(BUSINESS WIRE)--Feb. 21, 2001 Oscar(R) Winners Collaborate To Make Independent Filmmakers' Dreams A Reality Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced that it is collaborating with LivePlanet, Inc., the integrated media entertainment company founded by Oscar(R) -winners Ben Affleck and Matt Damon, and producers Chris Moore and Sean Bailey. LivePlanet will be using a range of Avid products and services to Make, Manage and Move Media(TM) through most phases of Project Greenlight, the company's joint venture with Miramax and HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy . Project Greenlight is a first-of-its-kind venture that blends traditional-media, new media, and the physical world to produce original content for television, film and the Internet. Avid, which was honored with an Oscar(R) in 1999 for its pioneering development of the Film Composer(R) digital film editing system, is LivePlanet's exclusive choice for nonlinear A system in which the output is not a uniform relationship to the input. nonlinear - (Scientific computation) A property of a system whose output is not proportional to its input. postproduction post·pro·duc·tion n. A final stage in the production of a film or a television program, occurring after the action has been filmed or videotaped and typically involving editing and the addition of soundtracks. solutions on Project Greenlight. "LivePlanet creates `integrated media'- entertainment that breaks down the barriers between traditional media, new media, and the physical world," said Ben Affleck. "In addition to being the professional standard for digital editing systems, Avid shares LivePlanet's vision of the future, where entertainment concepts live across multiple media platforms, and where the content must move easily and freely from one medium - such as television or film - to another, like the Internet, and from analog to digital systems." "LivePlanet's approach to integrated media is an excellent match with Avid's vision of Make, Manage and Move Media strategy. We seamlessly link the postproduction workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. to create, manage and distribute media for film and television or streaming media See streaming audio, streaming video and digital media hub. for the Web," said David Krall, Avid's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Project Greenlight provides an ideal showcase for the full-range of Avid solutions, from entry-level editing to moving media to the Internet." Project Greenlight is an integrated media concept that includes an online community, a film and a television documentary. The online community (www.projectgreenlight.com) holds a contest where one amateur-written screenplay screenplay Written text that provides the basis for a film production. Screenplays usually include not only the dialogue spoken by the characters but also a shot-by-shot outline of the film's action. will be selected and produced for the big screen -- the first Project Greenlight contest saw more than 7,000 entries submitted via the Internet. Miramax Films will produce the winning screenplay, with a minimum $1million budget and guaranteed distribution in theaters, and will hire the winning contestant or team to direct the Project Greenlight film, which will be executive produced by Damon, Affleck and Moore. At the same time, Miramax Television will chronicle the making of the movie in a 13-episode documentary series that gives the audience an insider's look at the movie-making process. The series is slated to air on HBO in January 2002, and the Miramax film is slated for release in April 2002. The winning screenplay and writer/director will be selected and announced to the public on or about March 1, 2001. LivePlanet co-founder and CEO Chris Moore said, "Avid's technology will help make this project a success. Our aspiring as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. filmmakers will have postproduction tools used by the most experienced directors and editors, and having the best tools for the job can only help them make a better movie. Avid's technology should also improve efficiencies in the postproduction process as the LivePlanet and Miramax teams create the HBO documentary series." Earlier this month, Avid awarded each of Project Greenlight's ten finalists an Independent Filmmaker's prize package valued at more than $8,000, including Avid Xpress(R) DV editing software. The 10 contestants will use Avid Xpress DV Avid Xpress DV is a popular non-linear video editing application available to professionals on Microsoft Windows and Apple Macintosh computers. See also
About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing. manufacturer in the world. Now, building on its Oscar, Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com. About Project Greenlight Project Greenlight, a joint venture between Miramax Films and TV and LivePlanet, combines traditional media (film and television) new media (the internet) and the real world activities (screenwriting and film oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. events). The online community (www.projectgreenlight.com) is the world's largest screenwriting community, and holds a screenplay contest where the winning writer gets to make their film with a guaranteed $1 million budget and distribution in theaters by Miramax Films. Miramax Television produces a television series for HBO that documents the entire process, from the contest, through production, to the film's release. All of this is designed to create an entertainment experience for everyone who likes movies and the creative process--it shows the audience more than they have ever seen, allows them to be more involved than ever before, and provides highly entertaining content for them to enjoy. About LivePlanet, Inc. LivePlanet, Inc. creates entertainment experiences that break down the barriers between traditional media, new media, and the physical world. LivePlanet calls these new entertainment experiences "integrated media." Integrated media gives the audience a richer, more enjoyable entertainment experience that allows them to become more involved and to have access to content where, when and how they want. Integrated media also provides a closer connection between marketers and their audience. LivePlanet was founded by Ben Affleck, Sean Bailey, Matt Damon and Chris Moore in early 2000. LivePlanet properties slated for release in 2001 are "Runner" (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ) and "Project Greenlight" (HBO & Miramax). LivePlanet has a pipeline of additional properties in development. (c) 2001 Avid Technology, Inc. All rights reserved. Avid, Film Composer and Avid Xpress are registered trademarks, and Avid Unity, ProEncode and Make, Manage and Move Media are trademarks of Avid Technology, Inc. Oscar is Oscar I, 1799–1859, king of Sweden and Norway (1844–59), son and successor of Charles XIV. His reign was one of social and economic advance. His book on the reform of criminal law and prisons had wide influence. Oscar was succeeded by his elder son, Charles XV. a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a registered trademark of The National Academy of Recording Arts & Sciences, Inc. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners. |
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