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Avid Bundles Sonic's ReelDVD Software with Latest Editing and Finishing Solutions.


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 2003

AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 12, 2003

Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project.  (Nasdaq:SNIC SNIC Singapore National Institute of Chemistry
SNIC Snow and Ice Clearance
SNIC Sub-Network Independent Convergence (functions)
SNIC Standard Network Interface Card
) announced today at the International Broadcasting Convention The International Broadcasting Convention, more commonly known by its acronym IBC, is an annual trade show for broadcasters, content creators/providers, equipment manufacturers, professional and technical associations, and other participants in the broadcast industry.  (IBC) that Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc., will bundle Sonic's award-winning DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 creation software ReelDVD(R) LE with Avid Xpress(R) Pro, Media Composer(R) Adrenaline(TM), NewsCutter(R) Adrenaline FX, and NewsCutter XP systems.

Built on the same technology as Sonic's Scenarist sce·nar·ist  
n.
One who writes screenplays.


scenarist
the writer of scenarios, story lines for motion pictures.
See also: Films

Noun 1.
(R) authoring system, the standard for Hollywood feature film DVD production, ReelDVD is designed to empower video professionals with fast, efficient and easy-to-use DVD creation capabilities. The combination of ReelDVD LE and Avid's award-winning content creation solutions provides producers and editors with the ability to edit analog or digital video (DV), encode projects to MPEG-2, and author compelling DVD titles with motion menus, exciting slideshows, and multiple audio and subtitle streams. ReelDVD also enables users to produce titles with the highest level of DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display.  compatibility.

"Our customers are increasingly finding reasons to output their projects to DVD - whether it's for review and approval purposes or for final release," said Dana Ruzicka, Director of Post Solutions at Avid. "Sonic ReelDVD gives them the power and stability they demand. It has an extensive DVD feature set, it's easy to use, and it has a built-in upgrade path. All of these capabilities work hand in hand with our latest editing and finishing tools."

The current licensing agreement between Sonic and Avid extends a longstanding relationship between the two companies that dates back to the late 1990s, when Avid implemented Sonic's DVDit! authoring system into its Avid Xpress DV Avid Xpress DV is a popular non-linear video editing application available to professionals on Microsoft Windows and Apple Macintosh computers. See also
  • Avid Xpress Pro.
  • List of video editing software.
  • Comparison of video editing software.
 line. Other Avid products - including Symphony(TM), Media Composer, and Avid Xpress - have also incorporated such Sonic DVD authoring DVD authoring describes the process of creating a DVD video that can be played on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum group in 1995.  software as AuthorScript and DVD Fusion LE.

"We are delighted that Avid has chosen to bundle ReelDVD with their industry-leading solutions," said Rolf Hartley, Vice President and General Manager of Sonic's Professional Products Group. "Avid has always been a pace-setter in professional video creation, and ReelDVD is the industry benchmark for affordable, professional DVD authoring. The combination of our respective products sets a new standard for power and productivity."

Avid Media Composer Adrenaline and Avid NewsCutter Adrenaline Avid NewsCutter Adrenaline is a non-linear editing software specially designed for news production. The software is accompanied by Avid Adrenaline hardware. NewsCutter Adrenaline is capable of working with both SD and HD media.  FX are currently available through Avid's worldwide reseller network. Avid Xpress Pro and Avid NewsCutter XP with Avid Mojo(TM) systems are expected to be available later this month. Sonic will demonstrate professional DVD production in a workflow environment combined with Avid's Media Composer Adrenaline system in its booth (#2.200) at IBC this week.

About Sonic ReelDVD

Designed for the rapidly-growing market for corporate, in-house, multimedia, event videography Event Videography is the art of capturing social and special events onto video. The term is used to describe the videography of any event, aside from weddings and wedding videography.  and independent productions, Sonic ReelDVD extends the limits of entry-level professional DVD creation by providing full-stream support for audio and expanded subtitles. Integrated with the Hollywood-standard Sonic Scenarist(R) DVD engine and based on technology that has become the foundation of the commercial DVD release industry, ReelDVD delivers the maximum level of DVD player compatibility.

ReelDVD also provides a powerful migration path, permitting video facilities to move easily to the more sophisticated Scenarist as their needs increase, or to move projects started in ReelDVD to Scenarist for polishing and finishing. ReelDVD features output to the latest selection of DVD-Recordable devices including DVD-R/RW and DVD+R/RWDVD-RAM, CD-R/RW, and DLT (Digital Linear Tape) A magnetic tape technology originally developed by Digital for its VAX line. The technology was later sold to Quantum, which makes it available to other manufacturers. DLT uses half-inch, single-hub cartridges similar to IBM's 3480/3490/3590 line. .

About Avid Technology, Inc.

Avid Technology, Inc., is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's award-winning products and services, please visit: www.avid.com.

About Sonic Solutions (Nasdaq:SNIC)

Based in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. , Sonic Solutions (http://www.sonic.com) is the world's leading supplier of DVD creation software for professional, industrial and consumer applications. The majority of major film releases on DVD have been produced on Sonic's professional DVD authoring systems in studios around the world. Sonic's MyDVD(R) and DVDit!(R) are the most widely used DVD creation applications by consumers and video enthusiasts and are the solutions of choice among the key PC and after-market drive suppliers. Sonic's RecordNow is a leading solution for audio and data mastering. Sonic's AuthorScript, the DVD and CD formatting and burning engine that underlies Sonic's applications, is the most widely deployed DVD software engine and has been licensed by Adobe, Microsoft, Sony, and many others.

Sonic, the Sonic logo, Backup MyPC, CinePlayer, DVD Producer, Edit-on-DVD, NoNOISE, OpenDVD, Sonic PrimeTime, RecordNow and Simple Backup are trademarks of Sonic Solutions. AuthorScript, AutoDVD, DVDit!, DVD Fusion, MyDVD, PrePlay, ReelDVD, Scenarist, Sonic DVD Creator and Sonic Solutions are registered trademarks of Sonic Solutions. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic under license. Specifications, pricing and delivery schedules are subject to change without notice. Avid, Avid Xpress, Avid Mojo, Adrenaline, Media Composer, NewsCutter and Symphony are either registered trademarks or trademarks in the U.S. and/or other countries.

Forward Looking Statement

The above paragraphs of this press release may contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, Form 10-Q Form 10-Q

See 10-Q.
 and Registration Statement on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 12, 2003
Words:973
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