Avid Announces Worldwide Availability of Avid/DS HD.Business/Technology Editors TEWKSBURY, Mass.--(BUSINESS WIRE)--March 27, 2001 --Company Delivers the First Nonlinear A system in which the output is not a uniform relationship to the input. nonlinear - (Scientific computation) A property of a system whose output is not proportional to its input. Production System for Real-time Conforming and Finishing of Programs at Multiple Uncompressed HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates and 601 Formats-- Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced the worldwide availability of Avid(R)|DS HD, the industry's first nonlinear production system for conforming and finishing projects at multiple uncompressed HDTV and standard definition formats. As with the Avid|DS system, Avid|DS HD provides a complete range of seamlessly integrated picture and audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital). Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording. , compositing, paint, animation, character generation and project management tools, all of which are instantly available at all times to digital artists and editors, thereby dramatically improving the creative finishing process. "Our customers asked us for a flexible and versatile high-definition solution," said Mike Stojda, director of product marketing for Avid|DS. "With its superior price/performance, interoperability with other Avid systems and third-party products, and ability to finish programs in both uncompressed HDTV and SDTV (Standard Definition TV) A set of digital television (DTV) standards with 480 lines of resolution. All SDTV formats are interlaced, and SDTV pictures are not as sharp as progressive scan EDTV or HDTV (Enhanced Definition or High Definition). SDTV Vs. formats, Avid|DS HD is ideal for those seeking a high-quality, low risk path to offering HD finishing." The deep, broad creative toolset within the Avid|DS HD system makes it particularly well-suited for mastering TV commercials, station promos, high-end corporate and event videos, TV programs and theatrical releases in uncompressed HDTV formats The three HDTV formats are 720p, 1080i and 1080p, with the latter being the highest resolution. See HDTV and DTV for more details. . Formats supported by the Avid|DS HD system include: 720p, 1080i, 1080p, as well as PAL and NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. standard definition formats at 24, 25, 29.97 and 30 fps. All resolutions and formats can exist on the system simultaneously, allowing operators to switch from 601 to high-definition without reformatting drives or removing any existing material. The Avid|DS HD system also supports operating in 1/2 and 1/4 HD resolution modes for high-performance HD offline operation and reduced storage requirements. "Avid has hit a home run with its first HD offering," said Kirk Miller of Forest Post Productions, an Avid|DS HD beta site An organization or group that is beta testing hardware and/or software. See beta test. . "The affordable price and high performance of Avid|DS HD is unparalleled in the world of HD nonlinear finishing tools. The product also has a minimal learning curve, as our Avid|DS operators were able to seamlessly make the transition to Avid|DS HD. Our client was very impressed by the finished product, which has already generated a flood of requests for the Avid|DS HD system." Avid|DS HD turnkey systems also ship with Avid|DS Remote Processing capability (Avid|DS RP). Avid|DS RP enhances creativity and the client experience by enabling editors and digital artists to continue experimenting while computationally intensive tasks are processed in the background. Edits, composits, graphics and more can be accessed and adjusted while other versions are being processed in the background, thus avoiding interruptions to the creative process. In addition to integrating with the Avid|DS system, Avid|DS HD can be used in conjunction with Symphony(TM), Media Composer(R), Avid Xpress(R), SOFTIMAGE(R)|XSI XSI - X/Open System Interface (TM), ProTools(R) and Avid Unity(TM) products as part of a networked post-production environment. Availability and Pricing The Avid|DS HD system is now available worldwide. Pricing starts at $300,000 US MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) for a turnkey system, which includes 288 GB of video storage - equivalent to approximately 40 minutes of uncompressed 1080i/30 HDTV storage. For upgrade pricing information, please contact your regional Avid sales office or authorized reseller. About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and streaming media See streaming audio, streaming video and digital media hub. -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing. manufacturer in the world. Now, building on its Oscar(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com. (c)2001 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Media Composer, Avid Xpress, Pro Tools and Softimage are registered trademarks and Make, Manage and Move Media, Meridien, Symphony, XSI and Avid Unity are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners. |
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