Avid Announces Widespread Adoption of Avid Unity in Education Market.

High Schools, Colleges, Universities and Film Schools Embracing the Concept of 'Shared Media Labs'

TEWKSBURY, Mass. -- Avid Technology, Inc. (NASDAQ: AVID) today announced that educational institutions are widely adopting Avid Unity[TM] Media Network systems to save time and money when building shared-media labs that enable students to work collaboratively on film, broadcast and media projects. Recent educational facilities to invest in Avid Unity systems - or upgrade their existing systems - include Beverly Hills High School, Brevard County Public Schools, Borough of Manhattan Community College, BYU, Chapman University, College of the North Atlantic, Columbia College, Full Sail, Nashoba Valley Technical High School, NYU and USC.

Designed to allow users to simultaneously store, access, and share assets in collaborative workgroup environments, Avid Unity systems integrate seamlessly into the production and post production processes to deliver real-time, high-resolution media to creative workstations. Within an educational setting, Avid Unity systems allow educators to easily distribute coursework, review student projects from any workstation and deploy fewer costly resources, such as decks and broadcast monitors. Additionally, Avid Unity systems offer stable performance in demanding educational environments; ease of administration; scalability; and seamless interoperability with a suite of asset management, media transferring, transcoding, and archiving tools.

"Avid Unity is a critical part of our entire workflow here," said Dave Franko, program director of the Film Degree at Full Sail - one of the leading film schools in the United States that relies heavily on Avid Unity systems for its program. "Whether our students are learning the craft of editing on Avid Media Composer[R] or advanced techniques on Avid DS Nitris[R], Avid Unity plays a key role in the projects that all of our students are working on. It allows us to support many projects at the same time, in real time. Many of our clients are spread across our campus and need the ability to work on multiple projects from multiple stations."

Beverly Hills High School recently installed an Avid Unity system with an Avid AirSpeed[R] playout server to assist in the production of programs for its student-run news station, KBEV. Currently the longest-running high school news program in the country, KBEV airs programming to all residents of Beverly Hills, California. Media Director of KBEV Romeo Carey, said, "The biggest reason we decided to invest in the Avid Unity and AirSpeed systems was to save time and money. The students are able to work much more efficiently and we've received great feedback from the community on the quality of the production. It was also important for us to teach them on Avid's industry-standard tools."

Norm Hollyn, associate professor and editing track head at USC's School of Cinematic Arts also views Avid Unity to be an essential part of the school's program. "We teach many things at USC in addition to the aesthetics of filmmaking, and collaboration and real-world practices rank at the top of the list. Avid Unity enables us to teach both of these effortlessly - to share media on projects, use collaborative workflows, and get a real-world sense of how to efficiently and creatively speed the editing process without compromising artistry. In fact, there are several classes here that couldn't be taught without shared storage."

Patrick McLean, Avid's senior market manager for education said, "The needs of educators play a huge role in how we develop our products. And, while Avid editing systems are the first choice for the majority of educational institutions with film or television programs, there are often other tools in the mix. The Avid OSI (Open Storage Initiative) makes it possible for customers to leverage Avid Unity as the shared-storage foundation for teaching collaborative workflows, using a variety of content creation applications."

Academic institutions interested in learning more about Avid Unity systems can take an interactive tour of an Avid shared media lab by visiting: http://www.avid.com/solutions/education/sharedMedia.asp.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar[R], Grammy[R], and Emmy[R] award-winning products and services, please visit: www.avid.com.

(c) 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, Film Composer, Pro Tools, AirSpeed, Media Composer and Avid Unity are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer[R] system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools[R] digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.