Avid Announces Special Educational Pricing for Avid Xpress DV.

Business/Technology Editors

TEWKSBURY, Mass.--(BUSINESS WIRE)--Aug. 8, 2001

Avid Technology, Inc. (NASDAQ: AVID) today announced the availability of Avid Xpress(R) DV EduPack, a professional-quality video editing package with additional capabilities and deeply discounted pricing specially for educational institutions. Starting at under $1000 USMSRP, Avid Xpress DV EduPack allows colleges, high schools, junior high and grade schools to equip classrooms with a powerful, affordable video editing environment based on Avid's industry-standard technology.

Avid Xpress DV EduPack includes a wide array of sophisticated video editing, audio, effects, titling and media management tools that allow users to create professional video and seamlessly deliver it to the Web, to DVD or to tape. It also offers Total Conform across other Avid(R) systems including Avid Media Composer(R), Symphony(TM) and Avid Xpress for more efficient bi-directional project compatibility than can be accomplished with EDL or OMF(R) transfers.

"It's ideal for film schools, and for educators in other fields who are creating video and distance learning curriculum," said Charlie Russell, senior product marketing manager for Avid Xpress DV. "Here's my favorite statistic: 90% of primetime television is edited using Avid gear. That fact tells anybody that Avid products perform. And it tells film students they're learning an important language of professional film and video, a real competitive advantage in the job market."

"Using the Avid Xpress DV EduPack, we have been able to teach our students the same skills as professional editors," said Douglas Morrow, special assistant professor and chair of the Audio, Video, and Film Digital Media Committee at Hofstra University's School of Communication. "As one of the fastest growing and advanced film and video schools in the country, our hardware and software has to be top notch -- relevant for professional use, functional with other interfaces, and affordable. Purchasing the Avid Xpress DV education package was a cost-effective way for us to make an investment with Avid, the market leader in the post-production industry. At Hofstra University, we pride ourselves in teaching a professional curriculum, and we recognized Avid as being a professional leader. With more than 15 years of technology and engineering built right into the Avid Xpress DV system, it was a product we could trust."

Avid Xpress DV EduPack Includes:

--Avid Xpress DV 2 software, full version

--Avid Xpress DV Filmmaker's Toolkit, with extra capabilities for independent filmmakers shooting on film or on video

--Avid Image Stabilization, for correcting shaky camera work

Pricing and Availability:

The Avid Xpress DV EduPack is available in two pricing tiers:

--The $999 USMSRP education single-seat price includes software valued at $4,200 USMSRP, and is ideal for small labs and classrooms.

--The $7,999 USMSRP education 10-seat price includes software valued at $42,000 USMSRP and is ideal for multi-seat settings such as media labs and classrooms.

The Avid Xpress DV EduPack is available from an Avid Authorized reseller, an Avid Inside Sales Representative or by calling Avid at 800-949-2843.

Customer Support:

The Avid Xpress DV EduPack includes 30 days of free technical telephone support. Free electronic support is also available via AvidProNet.com(TM). After 30 days, customers have the option of a fee-based service.

Qualifications:

In order to qualify for education pricing, the institution must be an accredited college, university, high school, junior high or grade school. For-profit training facilities are not eligible.

Qualified System Configurations:

The Avid Xpress DV EduPack includes Avid Xpress DV 2 software, which requires a qualified Windows 2000 notebook or workstation. Qualified systems are available from several suppliers. For a complete list, see Avid Xpress DV specifications at www.avid.com.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media--from video, audio and film to animation, special effects and streaming media--Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(c)2001 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Avid Xpress, OMF and Media Composer are registered trademarks and AVX, AvidProNet.com, Make, Manage and Move Media and Symphony are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.