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Avid Announces Shipment of Over 500 SOFTIMAGE/DS Systems in First Year.


MONTREAL--(BUSINESS WIRE)--Feb. 8, 1999--

Customers Worldwide Embrace Powerful Nonlinear Production System to

Deliver Cutting-Edge Content; Drive New Business Opportunities

Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AVID) today announced the one-year milestone for customer shipments of SOFTIMAGE(R)|DS--Avid's award-winning nonlinear production (NLP (Natural Language Processing) The capability of understanding human language. If the language is spoken, voice recognition plays an important role in converting the sounds to individual words. Then, natural language processing figures out what the words mean. (TM)) system for creating and finishing graphics- and effects-centric videos. From the outset, SOFTIMAGE|DS has been critically acclaimed for its visionary production methodology which integrates a comprehensive array of post-production tools into a seamless, user-configurable interface. Rapid market adoption distinguishes the first year of this Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. (R)-based system, with three significant versions released and over 500 units sold worldwide.

Following the acquisition of Softimage by Avid Technology, SOFTIMAGE|DS has become an integral element of Avid's product line, delivering a total solution for finishing graphics- and effects-centric projects such as commercials, music videos and the new breed of television programs containing sophisticated effects content. SOFTIMAGE|DS answers the diverse set of challenges presented by this type of work, not the least of which is the requirement for a broad and deep set of image manipulation, editing, OMF OMF - Object Management Facility.

Part of the DAA proposed by Hewlett-Packard and Sun.
 conforming, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. , graphics and audio tools.

"Creativity, flexibility and profitability have been driving forces behind the purchasing decisions of our customers--and they continue to be a factor at post-production houses, broadcast companies, editorial boutiques and animation studios worldwide that are relying on the nonlinear production environment of SOFTIMAGE|DS to create graphically sophisticated videos using uncompressed images," said Michael Stojda, Avid group product manager for SOFTIMAGE|DS. "With over 500 systems in use creating high-profile programs every day, SOFTIMAGE|DS is running at an accelerated adoption rate for a product in this market category."

SOFTIMAGE|DS Embraced Around the World

SOFTIMAGE|DS has been used to finish a variety of high-end programs worldwide, ranging from HD-ready television series to interactive CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 projects. Other examples of customer work include promos for the 1998 U.S. Open; full-length television production on Brazil's largest children's show; broadcast commercials for Chrysler cars and United Parcel Service United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is the world's largest package delivery company, delivering more than 15 million packages[1] a day to 6.1 million customers in over 200 countries and territories around the world. ; a marketing film for Diet Coke; vignettes for the 1998 Super Bowl; and the award-winning Tosca Italian music video.

Three significant versions have been released over the course of the product's first year--including the new uncompressed multi-stream, real-time version 2.1-- at a rate of enhancement which pays tribute to the scaleable and extensible architecture underlying SOFTIMAGE|DS.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 8, 1999
Words:393
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