Avid Announces Plans To Support Windows Media 9 Series in Next Release of Avid/DS Family.Business Editors/High-Tech Writers TEWKSBURY, Mass.--(BUSINESS WIRE)--Sept. 5, 2002 One-Click Export Capability Will Allow Publishing of High-quality Content to Hundreds of Millions of Windows Media Players Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content. Worldwide Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced its plans to support Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. 9 Series in the next release of the Avid(R)|DS family of products. This will allow customers to publish content to hundreds of millions of Windows Media Players in use worldwide, as well as open endless other distribution opportunities for media streaming, including home-theater-quality entertainment and corporate communications/training. The next release of Avid|DS HD, scheduled to be available in Q4 2002, will include support for Windows Media Audio See Windows Media formats. and Video 9, enabling customers to publish finished projects in this popular format with a single click. "Our customers invest their time, money and creative energy to deliver compelling content, and they expect maximum return from that investment," said Mike Rockwell, chief technology officer for Avid Technology. "By supporting Windows Media 9 Series in Avid|DS HD, we will open up entirely new avenues for our customers, giving them an easy way to tap larger and larger audiences that are hungry for the highest quality content at the lowest data rates." "Avid's plans to support Windows Media 9 Series underscores how our platform has crossed an important quality threshold and will help Avid offer important innovations for media professionals and the post-production community," said Dave Fester fester /fes·ter/ (fes´ter) to suppurate superficially. fes·ter v. 1. To ulcerate. 2. To form pus; putrefy. n. An ulcer. , general manager of the Windows Digital Media Division at Microsoft Corp. "Avid|DS HD has already shown its leadership by delivering high-quality tools for media professionals working in high-definition, so Avid's support of Windows Media 9 Series is a next logical step." "Avid also plans to extend support for Windows Media 9 Series in future versions of our other video editing See nonlinear video editing and video editor. products beyond the Avid(R)|DS family," said Mike Rockwell. "Our goal, as always, is to continue working with the leading third-party innovators to ensure that our customers have as many opportunities as possible to profit from their talent." About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and streaming media See streaming audio, streaming video and digital media hub. -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing. manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards and an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com. (c)2002 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Film Composer and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners. |
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