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Avid Announces FilmScribe Option for Avid Xpress DV; Affordable High-Performance Film Editing Solution for Avid Xpress DV Editing and Delivery Software.


Business/Technology Editors

PARK CITY, Utah--(BUSINESS WIRE)--Jan. 18, 2001

At the 2001 Sundance Film Festival, Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AVID) today announced that the FilmScribe(TM) option will be available for Avid Xpress(R) DV version 2.0 software. For filmmakers on a budget, Avid Xpress DV Avid Xpress DV is a popular non-linear video editing application available to professionals on Microsoft Windows and Apple Macintosh computers. See also
  • Avid Xpress Pro.
  • List of video editing software.
  • Comparison of video editing software.
 version 2.0 software with FilmScribe option provides a total cost-effective, high-performance film editing solution. The FilmScribe option allows Avid Xpress DV system users to affordably edit films acquired in a wide range of film formats, then generate frame-accurate, detailed cutlists to ensure correct editing and assembly of the film negative and prints for distribution. The FilmScribe option is planned to be available for Avid Xpress DV version 2.0 software for laptop and workstation systems, which is expected to ship later this quarter. Expected pricing for the FilmScribe option for Avid Xpress DV version 2.0 is $1,299 US MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
.

"Avid Xpress DV is now the complete independent filmmaker's dream machine," said Charlie Russell, product marketing manager for Avid Xpress DV. "It's affordable, powerful, and highly compatible with Media Composer(R) and other Avid systems. And now with the FilmScribe option, it's ideal whether you shoot on video or film. FilmScribe is based on Avid's award-winning Film Composer(R) technology, the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 for filmmaking in Hollywood and the technology used to edit all the 1999 Oscar(R) nominees for Best Picture, Best Director, and Best Editing."

Key Features

-- Generate a negative cut list from any 30-fps or 25-fps sequence in Matchback.

-- Timeline "dupe detection" functionality, which interactively marks frames used more than once in edited sequences, improving footage management for the negative conform.

-- Create cut lists for all film gauges, including 16mm and Super 16mm, 35mm (2, 3, 4, and 8 perf), and 65mm (5, 8, 12 and 15 perf format used for Imax).

-- Convert 30/25 fps-edited sequences into 24 fps cut lists, allowing filmmakers working in video format to develop lists necessary for a final film cut. Users can include information on four picture tracks for all cut lists.

-- Create cut lists that describe all layers and effects created by the Avid Xpress DV version 2.0 software, allowing all editorial and effects work to be represented in the cut list for previsualization.

-- Create optical lists for chroma Short for "chrominance." The attributes of a color, which include its hue (frequency) and saturation (amount of black). See hue and saturation.  and luma keys, superimpositions and titles, so all the work done in offline editing can be represented in a cut list.

This offering is in addition to other Avid solutions for filmmakers, including Avid Film Composer, Media Composer and Symphony(TM) systems; and the FilmScribe option for Avid Xpress software and for the luggable A portable computer that weighs more than you want it to. This was said of many of the first portables such as Compaq's famous, first machine that weighed 30 pounds, but catapulted the company to prosperity. Today, any laptop that weighs more than 10 pounds can be called a "luggable."  Avid Xpress system from Ocean Systems. Avid FilmScribe supports bins and sequences originating from Avid Media Composer or Film Composer (version 7.0 and higher); Avid Symphony (version 1.0 and higher); and Avid Xpress (version 2.0 and higher) systems.

Availability and Pricing

The FilmScribe option for Avid Xpress DV version 2.0 software is expected to be priced at $1,299 US MSRP, and is expected to be available late in the first quarter of 2001.

About Avid Xpress DV Software

Avid Xpress DV software combines industry-proven Avid digital video editing software Video editing software is application software which handles the editing of video sequences on a computer. It usually includes the ability to import and export video, cut and paste sections of a video clip, and add special effects and transitions; and it sometimes includes the  with easy Web streaming and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 delivery. Based on the award-winning Avid interface, the Avid Xpress DV software includes a powerful set of professional DV editing, effects, audio, titling, graphics, compositing and interoperability features. One-Step Technology allows users to save time by accomplishing the most common editing tasks in the fewest possible steps, often with a single mouse click. Supported multimedia formats include RealNetworks(R) G2, Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Media, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 1 and MPEG2, AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples.  and Apple(R) QuickTime(R). Avid Xpress DV software is tightly compatible with Avid Media Composer, Avid Xpress and Symphony products, with the ability to exchange and Total Conform projects, bins and sequences and simply re-digitize media. It also offers exceptional interchange with third-party content creation, supporting 25 file interchange formats and plug-in architectures such as AVX AVX Adult Video XXX
AVX Avid Visual Extensions
AVX anti Virus Expert
(TM) and Digidesign(R) AudioSuite(TM) tools.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As the recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques.  and streaming media See streaming audio, streaming video and digital media hub.  -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing.  manufacturer in the world. Now, building on its Oscar and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(c) 2001 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Avid Xpress, Digidesign, Film Composer and Media Composer are registered trademarks and AVX, FilmScribe, AudioSuite, Make, Manage and Move Media and Symphony are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Apple is a registered trademark and QuickTime is a trademark used under license from Apple Computer, Inc. RealNetworks is a registered trademark of RealNetworks, Inc. All other trademarks contained herein are the property of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 18, 2001
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