Avid Announces Avid Unity ProEncode 1.6; New Version Features Major Advances in Encoding Technology.Business/Technology Editors TEWKSBURY, Mass.--(BUSINESS WIRE)--Oct. 4, 2001 Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced the availability of the Avid Unity(TM) ProEncode(TM) 1.6 product, which marks a significant technological milestone with its ability to encode (1) To assign a code to represent data, such as a parts code. Contrast with decode. (2) To convert from one format or signal to another. See codec and D/A converter. (3) The term is sometimes erroneously used for "encrypt. DV50 media. The ProEncode 1.6 system also features support for encoding See encode. PAL 4:1:1 DV media, a much-requested feature from the European market. The ProEncode system simplifies and speeds up the process of encoding Avid(R) production media into streaming media See streaming audio, streaming video and digital media hub. for distribution. Users of Avid Unity(TM) MediaNet systems with Symphony(TM), Media Composer(R), Avid Xpress(R), or NewsCutter(R) clients can take advantage of the workflow benefits that ProEncode provides, and can do so even more flexibly with version 1.6. "Avid Unity ProEncode 1.6 makes a dramatic leap forward with its ability to encode all types of Avid media, including DV50, an advance that is unparalleled within the industry," said Tim Claman, director of product marketing for Workgroups & Storage. "This achievement results from a specially engineered software codec A compression/decompression routine that is implemented in software only without requiring specialized DSP hardware. See codec. that is available only with the ProEncode system. No other encoding system In a digital system, a method of assigning binary codes to represent characters of data. See ASCII, 7-bit ASCII, EBCDIC, Unicode, UTF, MIME, BinHex, quoted printable encoding, UUcoding, ASN.1 and cryptography. available today can encode media of this format." Adding to the release is the ability to encode PAL 4:1:1 DV25 media, a feature that is highly anticipated in Europe. Another Avid-engineered software codec provides this functionality, ensuring that NewsCutter Effects and NewsCutter XP systems can incorporate this technology to create a finely-tuned Broadcast workflow. Another new feature introduced with ProEncode version 1.6 is the ability to connect to MediaNet via Avid Unity PortServer, which provides Broadcasters with an even more cost effective way to incorporate ProEncode into an Avid Unity for News environment. When used in conjunction with NewsCutter Effects 2.6 or NewsCutter XP 2.1 and PortServer, ProEncode can be connected to MediaNet via inexpensive Ethernet instead of Fibre Channel. "The net result of PortServer support is that our customers can benefit from significant cost savings, especially when connecting multiple ProEncode systems to MediaNet in an encoding cluster," said Claman. Each advance featured in ProEncode 1.6 further streamlines the process of encoding media, which is typically CPU-intensive and time consuming. ProEncode almost completely automates this process, allowing it to be completed in the background so that the Avid workstation can continue to be used for creative work. Pricing and Availability Avid Unity ProEncode 1.6 is available in conjunction with the Avid Unity shared media network. Pricing depends on configuration, starting at $11,000 USMSRP. About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a acknowledged digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing. manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com. (c) 2001 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. for prices outside the U.S. Avid, Avid Xpress, Media Composer and NewsCutter are registered trademarks and ProEncode, Avid Unity, Symphony and Make, Manage and Move Media are trademarks of Avid Technology, Inc. Oscar is Oscar I, 1799–1859, king of Sweden and Norway (1844–59), son and successor of Charles XIV. His reign was one of social and economic advance. His book on the reform of criminal law and prisons had wide influence. Oscar was succeeded by his elder son, Charles XV. a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a registered trademark of the Recording Academy of Arts and Sciences. All other trademarks contained herein are the property of their respective owners. |
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