Avid Announces Availability of GenArts' Sapphire Plug-ins For Avid/DS; GenArts, Inc. Ports Its Advanced Image Processing Plug-ins to Avid/DS.Business/Technology Editors AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 7, 2000 Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced that GenArts' Sapphire Plug-ins will be available for the upcoming release of the Avid(R)|DS and Avid|DS HD systems, both of which are expected to ship in Autumn 2000. The Sapphire set of plug-ins include over 200 image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished and synthesis effects such as lens flares Unwanted, excessive light in a photograph due to internal reflections and scattering of light caused by a camera lens with non-uniform optical characteristics. Zoom lenses, which contain several elements, tend to introduce more lens flare due to the many surfaces within the lens. , edge rays, glows, glints, grain tools, wipes, dissolves, shakes, blurs, matte shrink, flicker tools and many more. Each effect has multiple options and adjustable parameters for creating an unlimited number of unique results providing Avid|DS artists with an expanded palette of creative tools. "We are very excited to be able to provide Sapphire Plug-ins to the creative community of Avid|DS artists," said Karl Sims Karl Sims is a computer graphics artist and researcher, who is most well known for using particle systems and artificial life in computer animation. Sims received a B.S. from MIT in 1984, and a M.S. from the MIT Media Lab in 1987. , President, GenArts. "Since their introduction in 1996, Sapphire Plug-ins have been enhancing the work of digital artists around the world." "We're looking forward to offering this creative advantage to Avid|DS users," adds Kathryn Cree Bouchard, GenArts' Director of Sales and Marketing. "GenArts has built a strong reputation in the high-end digital visual effects market," continues Maurice Patel, Technical Product Manager at Avid. "We are extremely pleased to welcome them amongst our Developers." Sapphire Plug-ins have been used extensively in film and video post-production including major motion pictures such as "The Matrix," "Titanic Titanic (tītăn`ĭk), British liner that sank on the night of Apr. 14–15, 1912, after crashing into an iceberg in the N Atlantic S of Newfoundland. More than 1,500 lives were lost. ," "Armageddon," "Dinosaur," "X-Files," "Star Wars - Episode I," "Contact," "Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. " and "Godzilla." Availability The Sapphire Plug-ins for the Avid|DS system will be available for version 4 in Autumn 2000. About GenArts, Inc. GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. The company's Sapphire Plug-ins have become an industry standard for high-end effects. Contact: Kathryn Cree Bouchard E: kcree@genarts.com. http://www.genarts.com. About Avid Technology, Inc. Avid Technology, Inc. is an industry-leading provider of digital media creation and distribution solutions. From its industry revolutionizing nonlinear editing See nonlinear video editing. and finishing solutions, to its standard-setting audio and animation tools, and high performance technology for delivering TV-quality video over the Internet, Avid gives customers the power to communicate to multiple audiences with creativity and ease. Avid solutions, which span a wide range of markets and price points, are used for Web, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. , video, audio, film, television, broadcast news, music, the Internet and games. Projects using Avid products have been honored with Oscar(R), Emmy(R) and Grammy(R) awards, as well as a host of other global awards. Avid markets and sells its products globally, and maintains corporate headquarters in Tewksbury, MA. For more information, visit Avid's web site at www.avid.com. (c)2000 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid is a registered trademark of Avid Technology, Inc. Sapphire Plug-ins are developed in the USA by GenArts Inc. Oscar is Oscar I, 1799–1859, king of Sweden and Norway (1844–59), son and successor of Charles XIV. His reign was one of social and economic advance. His book on the reform of criminal law and prisons had wide influence. Oscar was succeeded by his elder son, Charles XV. a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a registered trademark of The National Academy of Recording Arts & Sciences, Inc. All other trademarks contained herein are the property of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion