Avid Announces $3.9 Million Sale to Broadcasting Giant TV Azteca.

Business Editors/High-Tech Writers

TEWKSBURY, Mass.--(BUSINESS WIRE)--Nov. 13, 2002

TV Azteca's News, Entertainment and Novella operations will

implement complete Avid workflow to go from ingest to air

Avid Technology, Inc. (NASDAQ: AVID) today announced the $3.9 million sale of Avid(R) news and postproduction solutions to Mexico City-based TV Azteca, one of the largest producers and broadcasters of Spanish-language television programming in the world. TV Azteca will implement Avid solutions across its Entertainment and Novella operations, and its News operations will adopt Avid's complete broadcast workflow, including solutions for direct media ingest, journalist collaboration, simultaneous real-time editing, newsroom production, asset management, and play-to-air.

"This purchase of Avid's technology is important for TV Azteca and our relentless pursuit of excellence in broadcasting," said Ignacio Suarez, vice president of News at TV Azteca. "Avid's solutions will help us implement dramatic cost savings and efficiencies across our entire broadcasting operation. They will also allow us to improve the overall quality of our programming and the speed with which we can deliver our news and other timely content to viewers across Mexico and beyond."

"We're pleased that TV Azteca has chosen Avid Technology to help realize its vision of a tapeless broadcast news and production environment," said Adam Taylor, vice president of Americas Sales Operations. "We believe TV Azteca's commitment to Avid validates that our strategy for providing nonlinear technology to broadcast organizations is working. Avid delivers digital media production and distribution technology that is well integrated, robust, and proven to work, and the leaders in this market are taking notice. For a broadcaster of the size and importance of TV Azteca, there's just too much at stake to accept anything less than proof positive."

The TV Azteca sale is built around three Avid Unity(TM) shared media environments, one for each of the broadcaster's News, Entertainment and Novella operations. These shared media environments will support anywhere from seven to 50 simultaneous clients, and each workgroup will have dedicated direct-ingest into Avid Unity, editing, and play-to-air capabilities. The sale also includes multiple Avid iNEWS(TM), PortServer Pro, Avid AirSPACE(TM), and Digidesign(R) Pro Tools(R) systems, ultimately giving TV Azteca a highly flexible, collaborative workflow within and across its operations. In total, this workflow encompasses acquisition, editing, newsroom computer system automation, and news distribution to ongoing asset management.

The sale to TV Azteca now brings the total number of end-to-end Avid nonlinear news production environments, either installed or underway, to 53.

About TV Azteca

TV Azteca is one of the largest producers of Spanish language television programming in the world, operating two national television networks, Azteca 13 and Azteca 7, through more than 300 owned-and-operated stations located throughout Mexico. TV Azteca also operates a national broadcast television network in El Salvador. TV Azteca affiliates include Azteca America Network, a new broadcast television network focused on the rapidly growing US Hispanic market; Unefon, a Mexican mobile telephony operator focused on the mass market; and Todito.com, an Internet portal for North American Spanish speakers.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(C)2002 Avid Technology, Inc. All rights reserved. Avid, Avid Unity, Digidesign, Film Composer, Pro Tools, Xdeck, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. AirSPACE and iNEWS are trademarks of iNews, LLC. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.