Avid Adds High-Definition Authoring to Avid DVD by Sonic; Brings Ground Breaking High-Definition Digital Media Creation Tools to Video Professionals.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. (R) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNIC SNIC Singapore National Institute of Chemistry SNIC Snow and Ice Clearance SNIC Sub-Network Independent Convergence (functions) SNIC Standard Network Interface Card ), the leader in digital media software, today introduced Avid DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. by Sonic(R) - BD Edition, the world's first Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc. (BD) authoring system for video professionals. The software will be included as a tightly-integrated component of Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc.'s Studio Toolkit, which can be added to the Avid Xpress(R) Pro and Avid(R) Media Composer(R) family of products. Offering the perfect balance of speed, flexibility, and power, Avid DVD by Sonic - BD Edition will enable creative professionals working with high-definition content to author BD projects that feature stunning Widescreen (16:9) menus, rich playlists and sophisticated navigation systems. "Our pioneering work with Avid highlights another important milestone in Sonic's strategy to bring HD authoring technologies to the vast video-production market," said Chris Neely, vice president of development for Sonic's Professional Products Group. "Our knowledge and experience in BD and HD DVD will continue to drive a full range of Sonic-enabled solutions by our technology partners and industry-defining products that deliver dynamic high-definition creation and enjoyment experiences from Hollywood to home." The unveiling of next-generation authoring capabilities for the professional video market is the latest in a long series of high-definition initiatives by Sonic Solutions, which began its pioneering work on next-generation formats over two years ago. Sonic has taken a leading role in helping the industry make a smooth transition to the new high-definition optical formats, spearheading the High Definition Authoring Alliance (HDAA HDAA Help Desk Association Australasia HDAA Hull and District Angling Association (UK) HDAA Home Domain Allocation Agency ) in 2005 to prepare Hollywood and their authoring facility partners for the rollout of BD and HD DVD titles. More recently, Sonic announced an extension to the Alliance with the formation of an Advisory Group (HDAA AG). Comprised of top-tier computer and consumer electronics companies, the HDAA AG will collaborate with the HDAA to ensure high-definition formats deliver reliable, consistent and dynamic viewing experiences across platforms. In addition, Sonic recently released the world's first professional high-definition authoring and encoding systems, Scenarist sce·nar·ist n. One who writes screenplays. scenarist the writer of scenarios, story lines for motion pictures. See also: Films Noun 1. (R) 4 and CineVision(TM). "We are pleased to extend our successful, long-standing relationship with Sonic Solutions," said Patrick McLean, senior product manager for Avid. "Our winning formula of seamlessly combining Sonic's advanced authoring technologies with Avid's tools for editing, finishing, and mastering film and video projects, will enable content creators to expose the full power and potential of high definition from capture all the way to final distribution." For more information on Sonic's comprehensive high-definition initiatives visit: www.sonic.com/HD. About Sonic Solutions Sonic Solutions (NASDAQ:SNIC) (http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide. Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. . Forward Looking Statements The above paragraphs of this press release may contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Form 10-Q Form 10-Q See 10-Q. and Registration Statement on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements. Sonic, the Sonic logo, Sonic Solutions, Scenarist, CineVision, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. |
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