Avid Active ContentManager Helps to Bring Sony Pictures Digital's SoapCity Download Service to the Web.Entertainment Editors/Business Editors/High-Tech Writers TEWKSBURY, Mass.--(BUSINESS WIRE)--March 25, 2003 Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced that Sony Pictures Digital Sony Pictures Digital, first known as Columbia TriStar Interactive, then Sony Pictures Interactive Network (or SPiN), is known as the digital website interactive creator for Sony Pictures Entertainment (SPE) that was established in 1997. is using the Avid Active(TM) ContentManager to power its next-generation internet content delivery service and to distribute digital video over the Web. Sony Pictures Digital is currently using the Avid Active ContentManager for its SoapCity Download(TM) service, which launched on February 26, 2003, and is exploring opportunities to extend its use of Avid's solution into future service offerings. Avid Active ContentManager systems automate the process for collecting digital content from multiple sources and distributing it across numerous channels, including wireless devices, interactive television, and the Internet. "Avid Active ContentManager is an integral part of our digital distribution infrastructure," said Steve Banfield, senior vice president, Technology of Sony Pictures Digital. "It delivers the functionality we are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. in a content management system, and its open architecture, scalability, and application program interface make complex content integration efficient and manageable." "We're pleased to work with a world-class organization like Sony Pictures Digital in its pursuit to break new ground in digital content management and delivery," said David Krall, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Avid. "Avid Active ContentManager significantly streamlines the management and delivery of vast amounts of digital content, making it the perfect solution for Sony Pictures Digital's new broadcast-quality video-on-demand service. We're looking forward to the role our technology will play as they continue to explore new ways of delivering dynamic media content and services to their customers." The Avid Active ContentManager supports the digital distribution platform for SoapCity Download, the Sony Pictures Digital service that delivers full-length, commercially uninterrupted soap opera soap opera Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style. episodes to broadband computer users. SoapCity Download offers a VCR-like experience, enabling viewers to stop, start, fast-forward, rewind and pause episodes. As an enterprise-class content management system designed to deliver text, video and other dynamic content to multiple outlets, the Avid Active ContentManager technology is based on Java(TM) standards. The solution provides the flexibility of an open architecture to allow the quick management and deployment of content. This type of automated functionality enables media production professionals, such as Sony Pictures Digital, to significantly reduce the time it takes to deliver content to a range of outlets, including wireless devices, interactive television, and the Internet. About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media--from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and streaming media--Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing. manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. About Sony Pictures Digital Sony Pictures Digital, an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of Sony Pictures Entertainment (SPE SPE - Software Practice and Experience ), oversees the activities of SPE's digital production and online assets including Sony Pictures Animation, Sony Pictures Imageworks Sony Pictures Imageworks, Inc. is an Academy Award-winning, state-of-the-art visual effects and character animation company. Individuals at the company have been recognized by the Academy of Motion Picture Arts and Sciences with Oscars for their work on Spider-Man 2 , Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies , Sony Pictures Digital Networks Division which includes SoapCity, Screenblast, the studio's online promotional arm SPiN, and the UK interactive television service GoPlayTV. Sony Pictures Digital focuses on three areas: 1) producing and developing visual effects, digital character animation Character animation is a specialized process of the animation process, concerning the animation of one or more characters featured in an animated work. It is usually as one aspect of a larger production, and often to complement voice acting. and full-length CG motion pictures; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive and wireless entertainment. For additional information, please visit www.sonypictures.com About SoapCity SoapCity, The Soap Opera Capital of the World(R), located at www.soapcity.com and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: "SoapCity", is Sony Pictures Digital's exclusive soap opera destination and the premier soap content provider to AOL and Yahoo! TV. With over 3.4 million unique users a month, the site provides extensive, exclusive coverage updated daily, for all daytime dramas. In addition, the SoapCity Network includes official websites for top soap talent, as well for the shows The Young and the Restless, Days of our Lives, As the World Turns, Guiding Light and The Bold and the Beautiful. SoapCity is driven by a fan-based community eager to connect with their favorite shows. With daily updates, up-to-the-minute news, fashion and style reviews, and its e-commerce destination, The SoapCity Store, SoapCity has emerged as the number one soap opera entertainment hub. (C) 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Avid Active, Film Composer, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Java is a trademark or registered trademark of Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners. |
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