Avid's Softimage Development Group and Sony Computer Entertainment Inc. Announce Plans to Collaborate on Next-Generation PlayStation Game-Development Tools.TEWKSBURY, Mass.--(BUSINESS WIRE)--March 25, 1999-- SOFTIMAGE(R)|3D Seen as the Key Authoring Tool for Games Developers Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID) announced today that its Softimage development group has been chosen by Sony Computer Entertainment Inc. (SCEI SCEI Sony Computer Entertainment, Incorporated SCEI Sony Computer Entertainment Inc. ) to help provide tools for developers working on the next-generation PlayStation system. Avid SOFTIMAGE|3D will play a vital role in the development of the 3-D animation tools for a new platform that will form the basis for a new era in home-digital entertainment. "SOFTIMAGE|3D, the industry standard for character animation Character animation is a specialized process of the animation process, concerning the animation of one or more characters featured in an animated work. It is usually as one aspect of a larger production, and often to complement voice acting. in games development, is ideally suited to fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. the specification requirements for the games planned for the next-generation PlayStation," said Hugues Leveille, vice president and general manager of Avid's Softimage line of 3-D and graphics products. "Since games development is advancing at a breakneck break·neck adj. 1. Dangerously fast: a breakneck pace. 2. Likely to cause an accident: a breakneck curve. pace, we are pleased to see that SCEI wants Softimage to continue its involvement and allow developers to focus more on content quality. We look forward to continue helping SCEI developers build robust, effects-rich 3-D character animation and export that work directly into SCEI's new platform easily and painlessly pain·less adj. Free from complication or pain: a painless operation. pain  less·ly adv. ." "Very often the competitive distinction centers on internally developed technologies -- rendering algorithms or physics engines used to add value, and reduce development time or costs," said Shin'ichi Okamoto, vice president, software development department, Sony Computer Entertainment Inc. "Softimage offers powerful tools to compete in today's game development marketplace. Without Softimage, there would be a vital piece missing from our development efforts." About Avid Technology Avid Technology, Inc., which acquired Softimage in 1998, is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, TV news broadcasters, corporate communicators and consumers. For more information, visit Avid's Web site at www.avid.com or the Softimage site at www.softimage.com. (c) 1999 Avid Technology, Inc. All rights reserved. Avid and Softimage are registered trademarks of Avid Technology, Inc., or its subsidiaries or divisions. All other trademarks contained herein are the property of their respective owners. |
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