Avid's Professional Services Group Facilitates Transition to Nonlinear Production for Broadcasters.

Business Editors/High-Tech Writers

TEWKSBURY, Mass.--(BUSINESS WIRE)--May 20, 2003

Avid Technology, Inc. (NASDAQ: AVID) today announced the formation of its Professional Services Group (PSG), a cross-functional team dedicated to helping Avid broadcast customers efficiently migrate from analog and tape-based production to digital nonlinear news production environments. Commissioned in response to rapid industry acceptance of Avid's end-to-end nonlinear broadcast solutions, the PSG team consists of specific disciplines and offers a comprehensive portfolio of services, including pre-sales support, consulting, installation and training.

"A successful installation of an all-digital news production environment involves much more than the right systems. It requires a careful evaluation of a station's workflow process, sophisticated technical know-how, professional training, and a smooth migration to Avid Broadcast's ongoing support team," said David Schleifer, director of Avid Broadcast and Workgroups. "The PSG team is dedicated to handling all of these aspects."

"The benefit of working with the members of the PSG team at Avid is the broad expertise they offer," said Joe Defeo, news director at Sinclair Broadcast Group. "They know the systems and how they work, and are very comfortable with the Sinclair setup, which is not a cookie-cutter installation. The technical aspects of centralcasting can be daunting, but the team at Avid makes it a smooth process."

Working with Avid's new PSG enables customers to interact with a single project manager who handles all aspects of the installation, from early pre-sale planning to post-installation support. The project manager serves as a single point of contact - managing the implementation schedule and ensuring quality at all stages, including needs-assessment, order placement, testing, installation, and on-site training.

The PSG is a US-based 12-person team lead by Director Joe Vandenberg, a broadcast industry veteran with 20 years of experience installing and supporting newsroom systems, training newsroom personnel, and instructing students on technical production in broadcast environments. A similar team is in place in Europe to accommodate international broadcast customers.

For more information about the PSG or other Avid products and services, visit www.avid.com.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) systems for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(C)2003 Avid Technology, Inc. All rights reserved. Avid, Film Composer, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.