Avid's MCXpress systems "outdistance the competition" in Digital Video magazine roundup.TEWKSBURY, Mass.--(BUSINESS WIRE)--May 22, 1997-- Avid's MCXpress Digital Nonlinear Editing See nonlinear video editing. Systems For Macintosh and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. Receive Top Billing For Ease-of-Use, Price and Overall Functionality Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID) announced today that its MCXpress systems for Macintosh and Windows NT earned the highest overall evaluation scores in Digital Video magazine's comparative review of digital nonlinear editing systems. The Avid editing systems won top honors based on their ease-of-use, price and overall functionality. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Digital Video, "Avid outdistances the competition by a healthy margin. Of all of the systems we examined, MCXpress offers the most complete and well-thought out set of editorial tools. MCXpress helps editors work as fast as their brains can edit." "We are extremely pleased that both the Macintosh and Windows NT versions of MCXpress have received top scores by one of the industry's leading publications," said Dave Cobosco, Avid's director of product marketing for editing products. "Digital Video's assessment provides great confirmation that MCXpress offers a total package of features, affordability and ease-of-use that addresses the needs of independent producers and communications professionals better than any product in its price range." Digital Video is edited for the merging computer and video markets and is designed for computer users, multimedia producers and videographers. The roundup, published in the May 1997 issue, identified the best nonlinear editing See nonlinear video editing. systems and software "for people who need knockout picture quality, an elegant software interface and a price tag that won't put them into black-hole lease agreements stretching into the next millennium." About Avid's MCXpress Designed for independent producers and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. professionals who produce digital content for videotape, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). or the World Wide Web, Avid's affordably-priced MCXpress solutions for Macintosh or Windows NT provide professional editing features and broadcast-quality images with stable, proven software that lets users work quickly and efficiently. Avid Technology, Inc., is an international, industry-leading provider of digital audio and video tools for creating content for information and entertainment applications. Avid's products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com . -0- Avid is a registered trademark of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners. CONTACT: Avid Technology Julie Miller 508/640-5454 or Copithorne & Bellows Kristen Wiltse 617/450-4343 |
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