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Avid's David Krall to Keynote ``Transitioning to HD'' Super Session at NAB2005.


WASHINGTON, D.C. -- Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AVID) President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  David Krall will keynote the Super Session "Look Before You Leap Before You Leap is the autobiography and self-help guide written by Muppet Kermit the Frog. It was released in September 2006. External links
  • ABC News excerpt
: The Dollars and Sense of Transitioning to HD" April 19 at NAB2005 in Las Vegas.

In his Super Session keynote, Krall will help professionals navigate the HD production landscape by discussing the evolution and continued proliferation of HD content in the film, television and broadcast industries. He will discuss topics that relate to the investment challenges to consider when moving to HD; the implications of deploying HD workflows that involve capturing and editing, asset management, and output; and the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  associated with upgrading content-creation infrastructures to support HD production.

Following Krall's keynote address, the Super Session will include a panel discussion moderated by Adi Kishore, senior analyst, media & entertainment strategies, at the Yankee Group. Other confirmed participants include Andy King, head of capital development, BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 Resources; Billy Baldwin, president, PostWorks; Roger Ogden, senior vice president of Gannett Broadcasting and president and general manager for KUSA-TV, Denver; and Gavin Schutz, executive vice president and chief technology officer, Ascent Media Group.

Krall joined Avid(R) in 1999 and was named to his current position in April 2000. Under his direction, Avid has undergone a transformation from an editing tools company to a more diverse player with products that support all the industries that Make, Manage and Move Media(TM). This includes strong inroads inroads
Noun, pl

make inroads into to start affecting or reducing: my gambling has made great inroads into my savings

inroads npl to make inroads into [+
 into media storage, networking and media streaming, as well as major industry advancements in Avid's core postproduction, broadcasting, audio, and 3D/animation product lines.

Before assuming his current role at Avid, Krall served as chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at Digidesign(R), Avid's audio division. Krall holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 and Master of Electrical Engineering from the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, , and a Master of Business Administration from the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. .

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's award-winning products and services, visit http://www.avid.com.

Avid, Digidesign, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries.

NAB2005 will take place April 16 - 21, 2005 in Las Vegas (exhibits open April 18). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2005 details are available at http://www.nabshow.com.

The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at http://www.nab.org.

Upcoming NAB Events, http://www.nab.org/conventions
NAB Futures Summit
March 20 - 22, 2005
--  Pebble Beach, CA

NAB2005
April 16 - 21, 2005
--  Las Vegas, NV

Making News: Broadcast Journalism For The Non-News Executive
April 15 - 16, 2005
--  Las Vegas, NV

NAB Satellite Uplink Operators Training Seminar
May 23 - 26, 2005

--  Washington, DC
October 3 - 6, 2005

--  Washington, DC

The NAB Education Foundation Service to America Summit and
 Symposium
June 13, 2005
--  Washington, DC

NAB Executive Development Program for Radio Broadcasters
July 16 - 19, 2005
--  Georgetown University, Washington, DC

Management Development Seminar for Television Executives
July 24


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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 8, 2005
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