Avicon Leads Hard Rock Cafe's Successful Transition to Outsourced Logistics, Fulfillment and Distribution.Business Editors/High-Tech Writers WALTHAM, Mass.--(BUSINESS WIRE)--Dec. 1, 2003 Avicon Engagement to Provide Improved Working Capital, Inventory Management and Operating Margins Avicon, architects of the new supply chain, today announced the successful implementation of its logistics outsourcing engagement at Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to International, which will result in improved working capital, operating margins and customer service levels. "We hired Avicon as a strategic advisor to determine if outsourcing was the best model to attain the functionality and cost efficiencies we needed for our retail apparel and gifts operations. Avicon's expertise in the logistics industry was invaluable. They helped us select the optimal 3PL to meet Hard Rock's strategic and operational objectives," said Tony Paladino, director of planning, distribution and logistics at Hard Rock Cafe. "Avicon's proven Logistics Outsourcing Methodology and deep experience in transportation and global distribution helped us make a critical long-term strategic decision." Projected benefits from Hard Rock Cafe's logistics outsourcing initiative include: -- Reduced North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. warehouse space by 44% -- Reduced operational costs by 20% -- Improved service levels by 22% -- Real-time web based Coming from a Web server. See Web application. supply chain visibility -- Optimized transportation costs -- Optimized distribution network -- Optimized contract terms and liability protection -- Improved operational efficiencies Avicon served as an advisor and consultant to Hard Rock Cafe as they transitioned their in-house back office activities to an outsourcing model for their logistics, fulfillment and distribution functions. Employing its PICO Pico (pē`kō) [Port.,=peak], island (1991 pop. 15,129), 167 sq mi (433 sq km), Horta dist., in the N Atlantic, one of the central Azores. It takes its name from the volcanic mountain, Pico Alto [high peak], which rises to 7,711 ft (2,350 m). (TM) framework, which assesses the supply chain from four different yet interrelated in·ter·re·late tr. & intr.v. in·ter·re·lat·ed, in·ter·re·lat·ing, in·ter·re·lates To place in or come into mutual relationship. in views: Process; Information; Cash and Organization, Avicon helped Hard Rock Cafe break from traditional operating models and move to a virtual organization that will significantly reduce operating costs operating costs npl → gastos mpl operacionales and improve performance metrics. "We were able to successfully address Hard Rock Cafe's operational challenges including obsolete inventory Obsolete Inventory Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company. , low inventory turns, and high back office fulfillment/logistics costs," said Mark Holmes, director of business consulting at Avicon. "By focusing on its core competencies in the retail apparel & gifts business and outsourcing non-core functions, Hard Rock Cafe will be better able to support its strategic objectives and business goals." About Avicon Avicon, architects of the new supply chain, designs and implements supply chain strategies and architects the underlying business processes and IT solutions that bring those strategies to life. Avicon's customers include Boston Acoustics, Cisco Systems, EMC Corporation, Enterasys Networks, Hard Rock Cafe, Hewlett Packard, Kuehne & Nagel, Lucent, NMS See NetWare Management System. Communications, Nortel Networks, Schenker, Siemens, and United Technologies Corporation. Headquartered in Waltham, Massachusetts, Avicon is on the web at www.avicon.com. About Hard Rock Cafe Hard Rock Cafe, one of the most globally recognized music, entertainment and dining brands, has a network of more than 100 signature Hard Rock Cafes in 40 countries and a music memorabilia collection valued at nearly $32 million. Hard Rock Cafe is also known for collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and Casinos. Hard Rock Cafe International, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of London-based The Rank Group Plc (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : RANKY). Hard Rock is on the web at www.hardrock.com. PICO is a trademark of Avicon. All companies and products listed herein are trademarks or registered trademarks of their respective holders. |
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