Avica Technology FilmStore Selected for Digital Playout of Fox's ``Planet of the Apes''.Business/Entertainment Editors SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--Aug. 9, 2001 FilmStore(TM) Providing Digital Cinema Showings at New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's AMC (Advanced Mezzanine Card) See AdvancedTCA. Empire 25 Beginning Aug. 10 Avica Technology Corp.'s Platform for Digital Cinema will be employed during the run of Fox's blockbuster "Planet of the Apes," beginning Aug. 10 at New York City's AMC Empire 25 movie theatre, it was announced today by Avica President and Chief Executive Officer Andrew Maltz. The centerpiece of the Avica Platform for Digital Cinema, the Avica FilmStore(TM) Digital Cinema Player, made its debut earlier this year and has garnered significant praise for its compression/encryption independent design, and easy integration into the digital theatre environment. The AMC run marks the first time a major studio film has been released on a product platform designed specifically for Digital Cinema. Avica's FilmStore differs from every other playback product not only in its features, but also in that it is the first offering that has been designed from the ground up with consideration given to the needs of both theatre owners and film studios. The AMC Empire Digital screenings of "Planet of the Apes" are being supervised by Lucasfilm LTD's THX A design system that provides realistic sound playback for movie and home theater from THX, Ltd., San Rafael, CA (www.thx.com), an independent spin-off from Lucasfilm, Ltd. The THX Sound System was developed during the production of the Return of the Jedi in 1982 and named after George Division, which also supervised the creation of the digital master and handled the on-site technical preparations of both the sound system and the digital projectors. Texas Instruments' DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic Cinema Technology will provide the digital projection of the motion picture. "We're delighted to be working with Avica on the DLP Cinema showing of 'Planet of the Apes,'" said Doug Darrow, business manager for DLP Cinema at TI's DLP Products division. "One of the key elements will be interoperable and robust end-equipment tailored to the needs of the D-cinema market, and Avica brings that with its expertise and innovative approach to digital cinema servers." Avica's Platform for Digital Cinema is designed for secure and reliable distribution of motion pictures and other digital content, and enables easy interchange between the FilmStore and other Digital Cinema playback systems. "Encoding See encode. a movie for digital presentation is a crucial step in the digital cinema process, and it was a smooth, trouble-free experience with Avica Technology," said Dave Schnuelle, THX director of Technology. "It was a pleasure to work with such a thoroughly professional organization." "We are extremely pleased to participate in this major studio Digital Cinema release, especially with a blockbuster like 'Planet of the Apes,'" said Maltz. "This is precisely what the FilmStore is designed for, and its installation in one of New York City's premier movie houses provides a showcase for the reality that Digital Cinema has become." Avica's Platform for Digital Cinema includes theatre management software designed for easy operation by non-technical theatre personnel combined with powerful monitoring and control functions, security and playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically. selection from local terminals or a secure network connection. Content load-in, playlist creation, management and maintenance functions, including disk drive replacement, can all be accomplished without interrupting playback. About Avica Technology Avica Technology Corp. is a leading developer of advanced post-production and Digital Cinema technologies. Avica's customer-focused approach has led to development of a broad range of products for acquisition, storage, transmission and playout of high definition images. The Avica Platform for Digital Cinema employs a unique data-centric approach to hardware and software design. Avica's Platform technology promotes a long-range growth path with a scalable architectural design This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. to support the entertainment industry's transition to digital production, distribution and exhibition. For additional information on Avica Technology and its products visit http://www.avicatech.com. About Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. Texas Instruments Inc. is the world leader in digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include sensors and controls, and educational and productivity solutions. TI has headquarters in Dallas and has manufacturing or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol TXN TXN Texas Instruments (stock symbol) TXN Transaction (databases) TXN Tunxi, China (Airport Code) TXN Tarxien (postal locality, Malta) . More information is located on the World Wide Web at http://www.ti.com. About Lucasfilm LTD's THX Division The THX Division of Lucasfilm Ltd. is dedicated to achieving superior presentation quality in theatres and homes through its unique certification, program and services. The THX Theatre Program works with the exhibition and post-production community around the world to deliver the ultimate cinema experience by building certified theatres that adhere to adhere to verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful 2. comprehensive and proprietary THX standards. Most recently, THX has extended this unique expertise into the emerging digital cinema marketplace and now offers a menu of solutions designed to help leading edge distributors and exhibitors enter the new world of digital cinema presentation. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion