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Aviation Week & Space Technology Named Only Trade Publication On BtoB Magazine's Survey Of Top 10 Media Outlets.


Business Editors

NEW YORK--(BUSINESS WIRE)--May 9, 2003

Ranked #6 Among All Media Outlets

Aviation Week & Space Technology was named as the only trade publication on BtoB BtoB - Business to Business magazine's survey of the top 10 media outlets in the U.S.

The survey, BtoB's Media Power 50 Special Report, which included general business publications, newspapers, TV and radio broadcast, IT magazines, on-line, trade publications and out-of-office mediums, named AW&ST the sixth most powerful media outlet overall.

"Our top showing validates the value and influence we have in the aerospace and defense sector, particularly in reaching top business, financial and government/military decision makers in more than 180 countries. No other publication in our industry was even in the Top 50," said Aviation Week Group Executive Vice President/Publisher Kenneth E. Gazzola. "Although AW&ST magazine was named the sixth overall and the number one trade outlet, our strength - and value to advertisers - lies in our entire multimedia platform to deliver news, data, and business tools with the Aviation Week brand.

"This includes newsletters, conferences, directories, video, books, and the industry's most powerful online news and data source, Aviation Week Intelligence Network," added Gazzola. "Aviation Week has become the locus through which the entire aerospace and defense industry conducts business. All this is made possible by a worldwide network of veteran editors whose journalistic skills and reputation are second to none."

BtoB's top ten list includes:

1. The Wall Street Journal

2. The New York Times

3. Google.com

4. "Lou Dobbs Moneyline"

5. Fortune

6. Aviation Week & Space Technology

7. BusinessWeek

8. Wsj.com

9. Information Week

10. "The O'Reilly Factor," Fox News Channel

The Media Power 50 Special Report evaluated data such as ad revenue and audience and interviewed about two dozen top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b See B2B. advertising venues. A panel of editors and reporters chose the Media Power 50. Crain Communications Inc. titles and those of its direct competitors were excluded from consideration. In making the selections for the Media Power 50 list, BtoB editors employed both objective and subjective criteria.

The complete Media Top 50 Special Report is available at http://www.btobonline.com/cgi-bin/article.pl?id=10958.

About Aviation Week

With nearly 50 products and services and an audience of more than 1 million professionals and enthusiasts, the AVIATION WEEK division of The McGraw-Hill Companies is the largest multimedia information provider to the global aviation and aerospace industry. Its web portal, www.AviationNow.com, offers the industry's most reliable and comprehensive real-time news, professional information and e-business features.

Founded in 1888, The McGraw-Hill Companies is a global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education. The Corporation has more than more than 320 offices in 34 countries. Sales in 2002 were $4.8 billion. Additional information is available at www.mcgraw-hill.com.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 9, 2003
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