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Aviation Consultancy, The Velocity Group, Launches; Forecasts Low-Cost Transformations by 2010.


Business Editors/Travel Writers

WASHINGTON--(BUSINESS WIRE)--Jan. 29, 2004

Three aviation consulting firms Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 have merged to form The Velocity Group, an aviation consultancy focused on next-generation airline business models and competitive strategies. The new firm forecasts that low-cost airlines The following is a list of low cost carriers: Asia
Bangladesh
  • GMG Airlines
  • Royal Bengal Airlines
China
  • Spring Airlines
  • Oasis Hong Kong Airlines
  • Viva Macau
India
  • Air Deccan
  • Spice Jet
  • Go Air
 will dominate the U.S. market by 2010, and that today's carriers must embrace new cost and revenue models to survive the decade.

The three firms merging to focus on next-generation airline business models include AvStat Associates, the leading regional aviation consultancy, based in Washington, DC; Miller Air Group, the premier aviation communications consultancy, based in Orlando, FL; and Potomac Aviation, a leading airline finance and technology consultancy based in Potomac, MD. The Velocity Group was founded to help airlines adapt to rapid changes in labor, finance, technology and market dynamics.

Velocity, headquartered in Washington, D.C., expects incumbent low-cost carriers A low-cost carrier or low-cost airline (also known as a no-frills or discount carrier / airline) is an airline that offers generally low fares in exchange for eliminating many traditional passenger services.  to grow rapidly though 2010 as they expand into new national and regional routes. As JetBlue, America West, AirTran, and Independence Air bring low-fare service into smaller communities, low-cost carrier (LCC (Leadless Chip Carrier, Leaded Chip Carrier) See leadless chip carrier, CLCC and PLCC.

1. LCC - Language for Conversational Computing. Written at CMU in the 1960's.
) market share will rise dramatically to 55% by 2010, Velocity forecasts. These carriers will gain a significant advantage over other low-cost carriers which remain only in large, primary markets.

"Inflexible labor contracts and cost disadvantages to new entrants will frustrate many legacy carriers. Bankruptcy bankruptcy, in law, settlement of the liabilities of a person or organization wholly or partially unable to meet financial obligations. The purposes are to distribute, through a court-appointed receiver, the bankrupt's assets equitably among creditors and, in most  will become the only and last resort for carriers who lag in addressing labor cost differentials," said Velocity partner Michael Miller Michael or Mike Miller may refer to:
  • Michael H. Miller (born c.1952), an admiral in the United States Navy
  • J. Michael Miller, Roman Catholic archbishop
  • J.
. "Velocity's expertise in employee communications will be critical to clients who want to work out labor agreements out of bankruptcy."

"Sustained regional carrier growth has been a bright spot in this struggling industry," said Velocity partner Doug Abbey. "Regional carriers are themselves low-cost carriers. As Atlantic Coast's transformation to Independence suggests, secondary markets can be served profitably with a low-cost model. JetBlue's large Embraer order confirms that legacy carriers will lose their monopoly over regional air service. Velocity's experience in regional air service can help carriers understand the risks and rewards of secondary communities."

"Cost growth has outpaced revenue growth since the mid-1990s. Low-cost carriers have used simple, low-fare structures to capture business market share," said Velocity partner Josh Marks. "Major airlines must adapt with significant changes in their own fares and market strategies. Velocity's experience in finance and technology helps airlines identify and meet their market objectives."

Velocity Group will specialize spe·cial·ize
v.
1. To limit one's profession to a particular specialty or subject area for study, research, or treatment.

2. To adapt to a particular function or environment.
 in comprehensive business planning; domestic and international market forecasting; strategic and employee communications; financial and structural analysis; regional aviation; market analysis; new entrant en·trant  
n.
One that enters, especially one that enters a competition.



[French, from present participle of entrer, to enter, from Old French; see enter.
 planning; fleet planning; statistical analysis; government relations; crisis planning, and international market planning, specifically in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Africa.

Velocity - Knowledge at the speed of aviation.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 2004
Words:438
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