Avesair Delivers Over 50 Million Wireless Ads Across Mobile Marketing Network; Big Brand Advertisers and Publishers See Results; Integrate Mobile Marketing Into Their Media Mix.

Business Editors/High-Tech Writers

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Sept. 9, 2002

Avesair, developer of mobile marketing technology and service solutions, today announced it has served more than 50 million mobile messages across the Avesair Mobile Marketing Network.

Since the Network inception, over 60 leading content providers have joined - making it the largest wireless network. To date, 50 advertisers have run hundreds of mobile campaigns with exceptional results and response rates up to 5%, almost 10 times higher than traditional online ad campaigns. These stats combined with the volume of ads served is testament to the success and growth of the Network, proving m-marketing is an easy and cost-effective solution to expand revenue, increase brand recognition and drive sales over the wireless Internet.

"The fact that we've served over 50 million paid messages across the Network debunks the myth that successful mobile marketing has yet to take hold in North America," said Sean Harrison, executive vice president of business development and marketing, Avesair. "By coupling the wireless Internet with advanced SMS marketing and dialog capabilities, the Network creates an exciting and interactive medium, allowing advertisers to truly engage their customers. We provide advertisers such as Mercedes and Volvo, and publishers such as Boston.com and the New York Post, with a powerful tool to increase sales, enhance brand recognition, and develop stronger customer relationships. We made it easy for them to integrate wireless advertising into their media mix."

Network Offers Exclusive Features and Numerous Benefits to Advertisers and Publishers

Backed by Avesair's Mobile Marketing Platform, the Network has several exclusive features and capabilities that allow advertisers to go beyond traditional media buys by increasing their reach to the millions of subscribers within the highly coveted wireless demographic.

The Network gives advertisers and agencies the ability to run campaigns containing a wide variety of compelling ad formats that go well beyond Wireless Application Protocol (WAP). These formats include SMS, instant messaging, chat, MMS, mobile email, and Interactive Voice Response (IVR), to all major wireless devices including mobile phones, PDAs, and pagers. The high-impact ads can be targeted by wireless carrier, profile/opt-in preferences, location, keyword, device, browser, frequency, and time of day.

The unrivaled combination of wireless Internet, text messaging, interactive dialogs, and pinpoint targeting is a major breakthrough for brand advertisers clamoring to entice the mobile consumer to become involved and interact with the campaign. This not only puts the advertiser's message in the palm of the consumer's hand, it makes the mobile marketing medium desirable for all parties and a necessary component of the total media plan.

The Network also offers numerous benefits for publishers. As wireless web traffic grows, leading publishers are looking for ways to accelerate their entry into the wireless marketing and advertising arena. For the first time ever, publishers have access to an extensive wireless ad network with which they generate revenue through mobile content, text messaging, collecting new leads, conducting surveys, and executing successful promotions with targeted advertisers.

On August 12, Avesair announced a comprehensive media sales and software licensing agreement with MSN Mobile whereby MSN's media sales team will resell wireless ad inventory from the Network. The strength and size of MSN's media sales team has an immediate impact to Avesair and all the members of the Network - advertisers and publishers, alike.

To start enjoying the benefits of m-marketing today, please contact Dov Pinker of Avesair at [e-mail] or 919-657-3667.

About Avesair:

Based in Research Triangle Park, N.C., Avesair is the premier developer of mobile marketing technology and services for mobile carriers, publishers, advertisers, and media companies. Avesair's technology enables partners to drive media revenue and increase adoption of wireless data services. Leading companies, including 12snap, AT&T Wireless, Boston.com, Enpocket, Mercedes-Benz, MSN, Nokia, SignalSoft, and Volvo use Avesair's technology and services. For more information, visit www.avesair.com.

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