Avesair Announces Expansion into Fast-Growing Asian & Japanese Mobile Markets.Business/High Tech Editors RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--Aug. 14, 2001 New Office in Singapore and Strategic Alliances in Japan & Korea Help Bring Targeted Mobile Marketing to Region Avesair, Inc., a leading provider of carrier-class mobile application software, announced that it has expanded into the fast-growing Asian and Japanese markets. Through the opening of a new office in Singapore and strategic alliances in both Japan and Korea, Avesair will introduce its software, MATCH (Messaging and Targeting for Carriers and Handsets), to mobile operators and wireless networks within the regions. MATCH is a sophisticated targeting and decision engine that will allow operators in Asia and Japan to target relevant marketing messages based on individual subscriber interests, thereby helping to build customer relationships and increase subscriber retention. Avesair's new Singapore office will be headed by Lawrence Ho, who will serve as regional director and be in charge of market development and sales for Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. and Greater China. Additionally, Avesair has entered both the Japanese and Korean markets through two strategic partnerships. In Japan, Avesair has partnered with QOL QOL, n quality of life, a subjective assessment of one's emotional and physical well-being. Infinity, which specializes in strategic management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects and IT-related new ventures in Japan. QOL Infinity will serve as an authorized agent for MATCH sales, as well as identify potential partner, reseller and business development opportunities in the area. Avesair has also entered into a reseller agreement with JungJin IT, an IT consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a which will help introduce and distribute MATCH in Korea. Avesair is entering these markets at an opportune time. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jupiter Media Metrix, Asia will generate $5 billion in revenues from wireless ads, m-commerce, and wireless content subscription services by 2003. "Mobile marketing has already moved beyond simple wireless advertising. Avesair's technology will help operators in Asia and Japan take advantage of the ability to deliver and manage all aspects of wireless marketing applications," said Ernie Connon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Avesair. "The Asia/Pacific mobile market is exploding, making it the logical next choice for Avesair's strategic and aggressive international growth plans. We intend to continue our global expansion into other regions in order to provide operators with world-class software that allows them to harness the power of mobile marketing." Avesair's expansion into the Asia/Pacific market follows the company's recent announcement of the opening of a new United Kingdom office. Avesair intends to open other offices within Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and other regions, in the coming months. About Avesair: Avesair Inc. is the premier provider of carrier class mobile application software enabling (programming) software enabling - (Or "enabling") Modification of the design or implementation of software to allow internationalisation to take place. In particular, enabling may refer to the modification of software to support double-byte character sets, hence "Unicode mobile operators and wireless networks to deliver a full range of decision-based services to subscribers. Avesair's decision technology allows mobile operators to increase revenues and decrease churn through the effective targeting and delivery of relevant content such as advertising and marketing messages, commerce and promotions, and personalized content. These types of services enable mobile operators to create loyalty programs that attract and retain subscribers, as well as generate new revenue streams through value-added data services. Avesair is based near Research Triangle Park, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. and has offices in the United States, Europe, and Singapore, and strategic alliances in Japan and Korea. The company is privately held and funded by Nokia Venture Partners and New Things. For more information on Avesair please visit www.avesair.com or email info@avesair.com. |
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