Avesair Acquires WindWire and Extends Mobile Marketing Leadership.

Business Editors/High Tech Writers

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Feb. 12, 2002

Deal Creates Single Source Global Leader for all Mobile Marketing

Needs

Two leading providers of mobile marketing technology and services converged today as Avesair announced that it has acquired WindWire.

By combining experience, customers and the well-established international and North American presences of both companies, the deal creates a true global market leader and the only company to supply operators, marketers and content providers with a complete combination of services to implement successful

mobile marketing programs.

The mobile telecommunications and media industries are rapidly converging; Avesair's acquisition of WindWire creates the only organization that can make this convergence a reality. Avesair is now the only company of its kind with the resources to provide operators and marketers with the technology, partnerships and services needed to implement successful mobile marketing efforts, regardless of the technology they may be using, thereby allowing them to create a profitable alternate revenue stream. This will allow operators to expand their revenue through customer retention and cross-loyalty programs, mobile distribution channels offering value-added subscriber services, and new relationships with 3rd party vendors.

"Mobile businesses looking for a company that has the scale, experience and ability to provide them with comprehensive mobile marketing products and services need look no further. Avesair is now the only company with the critical mass, resources and international presence to provide what they are seeking," said Ernie Connon, CEO, Avesair. "This deal will build upon the combined global resources of both Avesair and WindWire as we leverage our existing customer relationships and partnerships to become the safe, logical choice - the driving force in mobile marketing."

Benefits to the New Avesair and the Industry

This acquisition will allow Avesair to become a single source provider and will benefit the mobile marketing industry as a whole in several ways:

--Facilitate Convergence of Telecommunications and Media - The mobile industry is beginning to experience a convergence between telecommunications and media, but mobile companies had not, until now, had an organization to turn to that could provide them with the technology and services to make this convergence successful. Avesair is now the only company to supply operators and marketers with a complete range of technology and services that effectively merge telecommunications with media by providing them with the means to develop targeted, effective mobile marketing campaigns that increase revenue.

--Global Resources Become a Driving Force - Avesair is now able to better service companies in both North America and around the world. Whereas Avesair currently focuses on Europe, Latin America and Asia, WindWire's focus has been on developing a strong North American customer base. Avesair's position is now strengthened both at home and around the world. As a result, marketers with global brands can look to Avesair to successfully market those brands on an international level.

--Customers and Partners Benefit from Expanded Solutions - Avesair currently has partnerships with some of the leading mobile marketing providers across the globe, including Nokia, 12snap, and Enpocket. WindWire has likewise developed a series of well-known customers, including AT&T Wireless, Go2Systems, Mercedes-Benz, Volvo, Boston.com and The Sporting News. Through this acquisition, customers and partners on both sides will be able to take advantage of the expanded services offered by Avesair.

Under the terms of the agreement, Intersouth Partners, the lead investor in WindWire, have committed to an additional investment in the merged company and will assume a seat on Avesair's board of directors. "We believe that the combined companies will emerge as the true global leader providing technology to the mobile marketing industry," said Kip Frey, venture partner with Intersouth Partners. "Our investment in the company going forward shows not only the strength of WindWire, but the success we feel both companies will achieve as a single source of technology for the mobile market."

Partners and Customers Hail Acquisition

"Avesair's acquisition of WindWire will provide customers throughout Europe, Asia and North America with a unique ability to support most advanced and comprehensive mobile marketing services," said Michael Birkel, CEO, 12snap, an Avesair preferred partner and Europe's leading provider of mobile marketing services to marketers such as McDonalds, Wella and 20th Century Fox. "Whether marketers are interested in developing highly-targeted SMS campaigns or wireless carriers are trying to develop better customer relationships through one-to-one promotions and other communications, Avesair is now in a leading position to help them deliver on the m-marketing promise."

About Avesair:

Avesair, Inc., is the only single-source mobile marketing and commerce provider, enabling operators, marketers and content providers to deliver and monetize a range of targeting and decision-based services based on subscriber preferences and contextual targeting. Avesair recently acquired WindWire, one of the industry's foremost suppliers of wireless media services, enhancing the company's ability to service both North American and international customers. Avesair has developed relationships with many of the industry's leading companies, including Nokia, 12snap, Enpocket, Profilium, and SignalSoft, and WindWire's customers include AT&T Wireless, Go2Systems, Mercedes-Benz, Volvo and Boston.com. In addition, Avesair holds a global board member seat on the Mobile Marketing Association (MMA). Avesair is based near Research Triangle Park, North Carolina, and has offices in the United Kingdom, Europe and Singapore, and strategic alliances in Japan, Korea and Latin America. For more information on Avesair, please visit www.avesair.com .