Avery Dennison and American Greetings join forces to deliver a complete selection of cardmaking products.

DIAMOND BAR, Calif.--(BUSINESS WIRE)--May 8, 1997--

Partnership will enable consumers to print high-quality greeting

cards at home on Avery-brand cards

Avery Dennison Worldwide Office Products, a major operating group of Avery Dennison Corp. (NYSE/PSE:AVY) and a global office products leader, Thursday announced it has teamed up with American Greetings Corp. (NASDAQ:AGREA) to provide consumers a complete selection of cardmaking products that will enable them to personalize and print holiday and everyday greeting cards easily on high-quality card stock.

Under the new agreement, Avery Dennison and American Greetings will co-brand several double-sided coated card products for ink jet printers that are customized for CreataCard software and all other publishing software programs. Products include half-fold, quarter-fold and full-size (8-1/2 x 11) card sheets.

With more than 60 percent of ink jet printers being sold into homes, more and more consumers are making greeting cards, invitations, flyers and signs for personal, non-business use.

"American Greetings partnered with Avery Dennison because people know and trust the Avery brand in printable supplies," stated Maura Lavelle, director of strategic business relationships, American Greetings Electronic Marketing. "The Avery card products are a perfect complement to our CreataCard software."

"These card products are the first double-sided coated card stock available to maximize brilliant color," said Ilene Albert-Nelson, director of marketing for Avery Home, Avery Dennison Worldwide Office Products. "This partnership further extends Avery Dennison's reach beyond the office and into the home."

Avery Dennison has also signed an agreement with Micrografx (NASDAQ:MGXI), a global leader in graphics software, to distribute worldwide an OEM version of American Greetings CreataCard Special Edition software that enables users to design and personalize their own greeting cards and invitations. This software will be included inside a variety pack of Avery-brand ink jet cards.

Doug Richard, president and CEO, Micrografx, commented, "Home users are continually becoming more sophisticated and not only want the tools to create their own personalized cards, but also high-quality paper products customized to generate picture-perfect greetings right from their home PCs and printers."

Avery Dennison Worldwide Office Products is the world's leading manufacturer of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index dividers, and other office, home and school-related supplies.

Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corp., is based in Diamond Bar. For more information about Avery-brand products, consumers can visit the Avery Web site at www.avery.com or call the Avery Consumer Service Center at 800/25-AVERY.

American Greetings was founded in 1906 and is the world's largest publicly owned creator, manufacturer and distributor of greeting cards and social expression products. With headquarters in Cleveland, American Greetings has operations, subsidiaries and licensees in more than 75 countries and has one of the largest creative departments in the world. Fiscal 1997 revenues were $2.2 billion.

Consumers can visit the American Greetings home page at www.americangreetings.com .

Founded in 1982, Micrografx is the global leader in enterprise graphics and personal creativity software and is the acknowledged pioneer of Windows business and consumer graphics software. Award-winning graphics software titles include American Greetings CreataCard Gold and CreataCard Plus, FlowCharter, Graphics Suite, Simply 3D, Webtricity and Windows Draw.

Celebrating its 15th anniversary in 1997, the $70 million company's U.S. operations are based in Richardson, Texas, with development offices located in Los Angeles; Portland, Ore.; and San Francisco. International subsidiaries are located in Australia, Canada, France, Germany, Italy, Japan, The Netherlands and the United Kingdom. Representative agent offices are located in Denmark, Poland, Spain and Switzerland.

For trial downloads and more information about Micrografx's exciting graphics software, visit www.micrografx.com . -0- NOTE: Avery Dennison and Avery are registered trademarks of Avery Dennison. American Greetings and CreataCard are registered trademarks of American Greetings.

CONTACT: Avery Dennison Worldwide Office Products

Sara Burns, 909/444-8055

909/594-8404 (fax)

[e-mail]

or

CreataCard, the Electronic Marketing Company of

American Greetings

Jill Froula, 216/252-7300

216/252-4567 (fax)

[e-mail]

or

Micrografx Inc.

Aline Parrish, 972/994-6525

[e-mail]