Avery Dennison Produces Sylvester & Tweety Self-Adhesive Stamp; U.S. Postal Service Order for 400 Million Stamps Exceeds Production of Bugs Bunny Stamp -- Last Year's Top Stamp.

PASADENA, Calif.--(BUSINESS WIRE)--April 28, 1998--Avery Dennison Corp. (NYSE:AVY) (PSE:AVY) has produced 400 million self-adhesive, gravure-printed Sylvester & Tweety 32-cent commemorative stamps for the U.S. Postal Service (USPS).

The USPS released the 10-stamp souvenir pane, featuring the well-known Warner Bros. animated characters, at a first-day-of-issue ceremony in New York City Monday.

"Sylvester & Tweety appear on the latest of more than 25 stamp design issues that we have developed for the U.S. Postal Service since Avery Dennison first supported the development of self-adhesive stamps nearly 25 years ago," said Philip M. Neal, president and chief operating officer of Avery Dennison.(a)

"We're pleased that our new five-year stamp printing contract, which was awarded by the USPS last month, will further this highly successful, collaborative working relationship."

Like the USPS's first Looney Tunes stamp featuring Bugs Bunny -- another Warner Bros. animated character and the most popular commemorative U.S. postage stamp in fiscal year 1997 -- which Avery Dennison also manufactured, the Sylvester & Tweety stamp was produced on Avery Dennison's Fasson-brand pressure-sensitive materials manufactured at the company's Fasson Roll North America plant in Quakertown, Pa., and printed by the company's Security Printing Division in Clinton, S.C.

In addition to being the sole supplier of USPS self-adhesive ATM stamps, Avery Dennison recently produced Canada's first self-adhesive stamp for automated teller machines -- a 45-cent Maple Leaf stamp released earlier this month as part of a one-year pilot program -- as well as a new ATM stamp for Singapore, also released earlier this month.

Avery Dennison, a global leader in pressure-sensitive technology, develops, manufactures and markets innovative self-adhesive solutions for consumer products and label systems. Based in Pasadena, the company makes a wide range of products for consumer and industrial markets, including Avery-brand office automation products, Fasson- brand self-adhesive materials, peel-and-stick postage stamps, on-battery tester labels, automated retail tag and labeling systems, and specialty tapes and chemicals.

Approximately 16,400 employees in 200 manufacturing and sales facilities produce and sell Avery Dennison products in 89 countries.

NOTE: For more information on Avery Dennison, visit the corporate Web site at: http://www.averydennison.com.

(a) Philip M. Neal officially assumes the position of chief executive officer of Avery Dennison on May 1, 1998.

CONTACT: Avery Dennison Corp., Pasadena

Diane B. Dixon, 626/304-2118 (media)

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Wayne H. Smith, 626/304-2001 (investors)

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