Average Gross Email Deliverability Rates Continue to Increase, Reaching a Rate of 92 percent in U.S. and 86 percent in Europe, in Q4 2005.EMERYVILLE, Calif. -- Yahoo's Domains in Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). See Increase
in False-Positive false-positive /false-pos·i·tive/ (pos´it-iv)1. denoting a test result that wrongly assigns an individual to a category. 2. an individual so categorized. 3. an instance of a false-positive result. Spam Filtering A software routine that deletes incoming spam or diverts it to a "junk" mailbox (see spam folder). Also called "spam blockers," spam filters are built into a user's e-mail program. , Lyris Lyris Technologies Inc. is an email marketing firm located in Emeryville, California. It is a subsidiary of J.L. Halsey Corporation OTCBB: jlhy. It was originally founded by John Buckman and Jan Hanford. J.L. Q4 2005 ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. Deliverability Report Card Finds Lyris(R) Technologies, subsidiary of J.L. Halsey Hal·sey , William Frederick Known as "Bull." 1882-1959. American naval officer who during World War II led American naval forces to several important victories, including the Battle of Leyte Gulf (1944). (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :JLHY) and leading provider of email marketing solutions, today announced its finding of improved delivery of permission-based email messages among major U.S. and European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs) and Email Service See Internet e-mail service. Providers (ESPs). The combined average gross deliverability rate for permission-based emails rose by 2 percent, from 87 percent (in Q3) to 89 percent in Q4 2005. While European providers still lag overall, they are improving deliverability more quickly than U.S. providers. Lyris publishes its findings today as part of its quarterly ISP Deliverability Report Card, documenting the delivery rates of over sixty-thousand requested email messages sent to accounts at major ISPs and ESPs worldwide. "Even though email best practices range from country to country, European providers are improving deliverability more quickly, blocking 3 percent less email in Q4 2005 compared to Q3 2005, as opposed to U.S. providers which have improved gross deliverability only 1 percent in Q4 2005," states Dave Dabbah, Director of Marketing, Lyris Technologies, Inc. Additionally, it was found that users with addresses with one of the top ten U.S. providers were 21 percent more likely to receive their opt-in email in their inbox than those who used one of the bottom ten providers: 97.5 percent versus 76.4 percent (see Figure 1 below). The only note of concern in the report was an increase in false-positive spam filtering by Yahoo domains in Europe. However, Yahoo was the sole European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the European Community provider to see an increase in these legitimate emails being filtered as spam. This increase caused the average for all false-positive spam filtering to increase from 1.2 percent to 2.6 percent in Q4 2005. "The false-positive spam filtering by Yahoo Europe could herald the adoption of more aggressive filtering practices by other European ISPs and ESPs. On the other hand, it also might encourage more email marketers to improve senders' content, mailing history, list hygiene hygiene, science of preserving and promoting the health of both the individual and the community. It has many aspects: personal hygiene (proper living habits, cleanliness of body and clothing, healthful diet, a balanced regimen of rest and exercise); domestic hygiene , and other factors to improve deliverability to lessen less·en v. less·ened, less·en·ing, less·ens v.tr. 1. To make less; reduce. 2. Archaic To make little of; belittle. v.intr. To become less; decrease. the incidence of false-positive filtering," adds Dabbah.
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1. Top Ten U.S. Domains Q4, by Gross Deliverability
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% Emails % Emails % Emails % of False
# Emails Delivered Not Delivered Positive
Domain Sent Gross Delivered Inbox Filtering
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peoplepc.com 1024 99.51 0.49 99.51 0
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earthlink.net 1536 99.35 0.65 99.35 0
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yahoo.com 1536 99.28 0.72 96.81 2.47
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gmail.com 1536 98.76 1.24 97.59 1.17
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usa.net 1536 97.98 2.02 97.98 0
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knology.net 1536 97.40 2.6 97.40 0
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juno.com 1536 97.33 2.67 97.33 0
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socal.rr.com 1536 96.68 3.32 96.68 0
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cs.com 1536 96.48 3.52 96.48 0
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mac.com 1536 95.77 4.23 95.77 0
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Earthlink joined the ranks of the top ten domains by dramatically improving deliverability in Q4 by 5 percent to become the second-best ISP for gross and inbox deliverability. Knowlogy and Mac.com also joined the top-ten-delivering ISPs, improving deliverability by 3 percent and 2 percent respectively. False-positive filtering by CNC (Computerized Numerical Control) See numerical control. CNC - Collaborative Networked Communication .net remains high, but decreased 24 percent over 2005. Gmail has also reduced false-positive filtering 15 percent from Q1 2005. Hotmail's false-positive filtering has nearly tripled, from 5.3 percent in Q1 to 15.7 percent in Q4 (see Figures 2 and 3 below).
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2. Top Ten U.S. Domains Q4, by Inbox Deliverability
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% Emails % Emails % Emails % of False
# Emails Delivered Not Delivered Positive
Domain Sent Gross Delivered Inbox Filtering
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peoplepc.com 1024 99.51 0.49 99.51 0
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earthlink.net 1536 99.35 0.65 99.35 0
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usa.net 1536 97.98 2.02 97.98 0
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gmail.com 1536 98.76 1.24 97.59 1.17
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knology.net 1536 97.40 2.6 97.40 0
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juno.com 1536 97.33 2.67 97.33 0
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yahoo.com 1536 99.28 0.72 96.81 2.47
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socal.rr.com 1536 96.68 3.32 96.68 0
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cs.com 1536 96.48 3.52 96.48 0
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mac.com 1536 95.77 4.23 95.77 0
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3. False Positive Filtering Trends Among U.S. Domains, Q3 to Q4
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Q1 Rate Q2 Rate Q3 Rate Q4 Rate
of False of False of False of False
Positive Positive Positive Positive Recent
Domain Name Filtering Filtering Filtering Filtering Trend
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cnc.net 61.7 43.1 42.47 37.43 down
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hotmail.com 5.3 5.6 9.41 15.69 up
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gmail.com 16 4.1 7.17 1.17 down
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sbcglobal.net 8.1 1.3 0.72 2.73 up
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yahoo.com 8.8 1.3 0.54 2.47 up
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"However, even the most impressive delivery statistics can hide deliverability problems because there are of course many legitimate reasons why email messages can't be sent," states Dabbah. "People switch jobs or change ISPs and don't bother to update their email address See Internet address. with everyone. But to really know why individual recipients aren't getting your mail, you need to look at the rejection messages too." From a period beginning October 1, 2005 and ending December 31, 2005, the Lyris EmailAdvisor service monitored the full delivery trajectories of 60,928 production-level, permission-based email marketing messages (non-discussion) sent from 49 different businesses and non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. to multiple accounts at 40 ISP and ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. domains in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. The messages chosen represented a cross-section of legitimate publishing activities. Examples of email publications monitored by the study include a weekly event bulletin of a metropolitan wine tasting Noun 1. wine tasting - a gathering of people to taste and compare different wines assemblage, gathering - a group of persons together in one place wine tasting n → degustación f de vinos club, the official newsletter of a professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. team, and a non-profit's monthly digest of advances in the treatment of neurological disease Noun 1. neurological disease - a disorder of the nervous system nervous disorder, neurological disorder disorder, upset - a physical condition in which there is a disturbance of normal functioning; "the doctor prescribed some medicine for the disorder"; . Retail publishers included a national electronics retailer, a swimwear manufacturer, and an online bookseller, among many others. In all cases, the recipient addresses to which the publications were sent had made an explicit "opt-in" request to receive the messages. For a copy of the complete report, please visit http://www.lyris.com/resources/reports/ About Lyris Technologies As a member of the J.L. Halsey family (OTCBB:JLHY) of email technology pioneers, Lyris Technologies joins Sparklist and EmailLabs in providing leading-edge email marketing solutions to the industry's largest and most diverse array of customers. Over 5,000 companies use Lyris' email marketing solutions to automate To turn a set of manual steps into an operation that goes by itself. See automation. the growth and management of their email lists, as well as publish email campaigns, email newsletters, and email discussion groups. Known for positive ISP relations, outstanding deliverability, and a commitment to permission-based marketing, Lyris solutions are leaders in the industry. We believe Lyris' flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Lyris ListManager, is the world's best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best software solution for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. For more information, visit www.lyris.com |
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