Avenue A and White Horse Introduce Eddie Bauer's New Fall Line and New Brand Identity with Creative Interactive Campaign.Business Editors/High-Tech Writers SEATTLE--(BUSINESS WIRE)--Sept. 3, 2002 Online Advertising Plays Integral Role in Retailer's Multi-Media Brand Campaign Specialty retailer Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – launches the interactive segment of its multi-million dollar, multi-channel fall brand campaign today by "taking over" the Home pages of five major Web sites to re-establish the company's position as the leading supplier of outdoor-inspired apparel. The online campaign has been developed by interactive agency Avenue A (Nasdaq:AVEA AVEA American Veterinary Exhibitors Association ), the third largest media buyer of online advertising, and White Horse, a leading provider of strategic Web marketing and development solutions. The interactive segment of Eddie Bauer's multi-channel marketing effort was designed to increase awareness of Eddie Bauer's new brand identity and fall line and drive sales online. Avenue A, with client Eddie Bauer, developed the marketing strategy for the online campaign including the media buying, planning and execution. Through exclusive, distinctive Home page placement on some of the Web's highest trafficked sites -- Ask Jeeves Noun 1. Ask Jeeves - a widely used search engine accepting plain English questions or phrases or terms trademark - a formally registered symbol identifying the manufacturer or distributor of a product , Weather.com, About.com, Excite and iWon.com -- Internet users will be the first to be introduced to Eddie Bauer's new washable suede product line, "Seattle Suede." Site visitors will see a brief interactive story about the new collection upon entering the Home page to drive attention to the Eddie Bauer ad, which links to www.eddiebauer.com. To ensure the online creative strategy leveraged Eddie Bauer's overall integrated brand campaign, White Horse collaborated with Avenue A and Eddie Bauer to develop a high-impact rich media campaign. To evoke the company's return to its outdoor heritage and complement other marketing efforts, White Horse developed Shoshkele (United Virtualities) "floating ad" placements that juxtaposed jux·ta·pose tr.v. jux·ta·posed, jux·ta·pos·ing, jux·ta·pos·es To place side by side, especially for comparison or contrast. rich American landscape imagery with product detail shots, creating a subtle but seamless interplay between the rugged landscape and the Seattle Suede line. This connection is reinforced by the Seattle Suede tagline: "Wash. Wear. Live. Repeat." The campaign runs through the month of September. "By continually pushing the envelope in online advertising, Avenue A and White Horse have proven the valuable role the Internet plays as part of the marketing mix," said Jodi Watson, Eddie Bauer's director of online marketing and customer acquisition. "We are thrilled to be launching a fully integrated online and offline marketing brand campaign that recaptures the spirit and heritage that has long defined Eddie Bauer." "We're seeing a significant increase in the number of clients using their Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. to blend direct response and branding objectives," said Clark Kokich, president of Avenue A. "This is a key element in our Digital Nirvana initiative, and we're enthused to see Eddie Bauer taking a leadership role through the launch of this sophisticated new online marketing campaign." Jen DeVoe, White Horse principal, added, "This campaign is a testimony to the impact online ad creative can play in evoking a strong emotional connection with a company's brand. Online, consumers can have a deeper, longer brand interaction than with any other ad medium out there." Media Note: Access the creative for Eddie Bauer's interactive campaign by clicking below. Sites are not active to the Eddie Bauer web site but reflect the actual ads and site placements launching this week: http://comps.whitehorse.com/eb_hi/eb_ask_shosh.html http://comps.whitehorse.com/eb_hi/eb_iatract_iwon.html http://comps.whitehorse.com/eb_hi/eb_shosh_about.html http://comps.whitehorse.com/eb_hi/eb_shosh_weather.html About Eddie Bauer A leading tri-channel specialty retailer, Eddie Bauer, Inc. offers distinctive clothing, accessories and home furnishings for men and women that reflect a modern interpretation of the company's unique outdoor heritage. Emphasizing classic styles, Eddie Bauer offers versatile, comfortable, high-quality merchandise through its two retailing concepts: Eddie Bauer(R) and Eddie Bauer Home(R). In its 82-year history, Eddie Bauer has evolved from a single store in Seattle to a tri-channel, international company with more than 590 stores, 110 million catalogs and online Web sites: eddiebauer.com, eddiebauerhome.com, and eddiebaueroutlet.com. Eddie Bauer operates stores in the U.S. and Canada, and through joint venture partnerships in Germany and Japan. Eddie Bauer is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of The Spiegel Group. About Avenue A Avenue A is an interactive agency and operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of Avenue A, Inc. (Nasdaq:AVEA). It offers a one-stop solution that drives breakthrough results for clients' web and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. initiatives by using innovative technology and rigorous analytical methods that turn campaign data into actionable insights. Avenue A's integrated suite of services includes web advertising, affiliate programs, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , strategic portal relationships, e-mail prospecting, e-mail list management, customer targeting, profiling and advanced analytical services. Founded in 1997, Avenue A focuses on achieving the best possible results and the highest possible return on investment for its clients' digital marketing efforts. Seattle-based Avenue A and Avenue A/NYC clients include Best Buy, Household Finance, L'Oreal USA, Microsoft and Polo.com/Ralph Lauren Media. About White Horse White Horse (www.whitehorse.com) provides strategic Web development and Web marketing services to Fortune 1000 clients to help them build brand awareness, integrate marketing efforts, build customer relationships, generate sales, and develop efficiencies that improve return on investment. White Horse consults with clients to design and develop complete online marketing campaigns, interactive Web sites, user-centric interfaces, custom Web and wireless applications, and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). applications. A woman-owned, privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Portland, Oregon, White Horse has offices in Detroit, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and Atlanta. The 22 year-old company's clients include AT&T Wireless, Microsoft MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , General Motors Fleet and Commercial Operations, Charles Schwab Charles Schwab can refer to:
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. . |
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