Avenue A Selected as Online Media Agency of Record for Expedia.com.SEATTLE--(BUSINESS WIRE)--Oct. 26, 1999-- Avenue A, Inc., the leading Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the media and data marketing company, (www.avenuea.com), today announced it has been chosen as online media agency of record for Expedia.com, the world's leading online travel service (www.expedia.com). Avenue A will provide media strategy, media planning, media buying, third-party ad serving, and data collection and analysis for Expedia.com. By using its proprietary technology to capture and analyze data about the way consumers respond to marketing messages, and then acting on the information to increase campaign performance, Avenue A will help Expedia.com increase return on investment for its online marketing programs. "Avenue A has the integration of service and technology necessary to deliver a comprehensive online media solution for Expedia.com," said Erik Blachford, director of marketing for Expedia.com. "Working with Avenue A will allow us to gain new efficiencies from our online media spending." "Expedia.com came to Avenue A to increase the effectiveness of their online advertising and marketing presence," said Brian The name Brian (sometimes spelled Bryan) comes from an Irish backround. It is of Celtic origin and its meaning may be "hill" or "strong, noble, and high"[1]. McAndrews McAndrews may refer to:
The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. and data marketing expertise to help Expedia.com efficiently meet their ongoing customer acquisition and retention goals." About Avenue A, Inc. Founded in October 1997, Avenue A leverages the accountability of the Internet to deliver results for online marketers. Offering an integrated solution of service and technology, Avenue A provides Internet media planning, buying, centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. ad serving, reporting, data collection and analysis for its clients. Avenue A serves over 50 clients including Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – , TickmasterOnline-CitySearch, Gateway, Inc., RealNetworks and uBid.com. The company is based in Seattle and operates offices in Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, visit www.avenuea.com. About Expedia.com The main online component of Expedia Inc., Expedia.com (http://expedia.com/), is the leading place to go on the Web to find the right trip at the right price. People can book air, car and hotel reservations as well as find vacations, cruises and other travel options. Along with booking travel, Expedia.com helps people plan their trips with in-depth destination information, travel news and mapping services. |
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