Avenue A Precision E-mail partners with FamilyWonder.com, Fossil, and Proflowers.com.Business Editors, High-Tech Writers SEATTLE--(BUSINESS WIRE)--Jan. 17, 2000 --Clients discover the data analysis, technology, and integration benefits of Precision E-mail-- Avenue A, Inc. (www.avenuea.com) today announced the addition of three companies, FamilyWonder.com, Fossil, and Proflowers.com, to its expanding list of Precision E-mail clients Same as e-mail program. . The Precision E-mail solution offers the integration of performance and user profile data gathered through online advertising and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. campaigns. Announced last November, Avenue A's Precision E-mail is designed to help marketers build one-to-one relationships by delivering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , relevant messages to prospects and customers on an opt-in basis. Avenue A's technology collects data and reports on user responses to permission-based e-mail messages. These reports detail user online action through to the online conversion, such as a purchase, a registration or a completed survey. The performance data, evaluated by the Precision E-mail analytical team, is integrated with online advertising campaign data to enhance the overall effectiveness of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and marketing campaigns. "We developed the Avenue A Precision E-mail service See Internet e-mail service. with the specific objective of helping our clients optimize campaign performance, and maximize customer acquisition and retention efforts," said Bruno Gralpois, general manager of Precision E-mail at Avenue A. "We are pleased that companies are recognizing the value that Avenue A offers." Precision E-mail was selected by FamilyWonder.com, an online family entertainment retailer that provides tools to help parents, friends, and relatives select and purchase products for kids, to deliver its recent holiday blitz blitz n. 1. a. A blitzkrieg. b. A heavy aerial bombardment. 2. An intense campaign: a media blitz focused on young voters. 3. promotion. "Avenue A provided us with expertise and technology that exceeded our in-house solution's capabilities, enabling us to send out over 120,000 targeted HTML e-mail An e-mail message formatted as a Web page (HTML document). Like a Web page, it can include different fonts and graphics, which regular text e-mail does not support. It enables the publishing of fancy newsletters and reports as well as elaborate advertising, all of which is sent as an messages daily," said Victoria Chang, senior marketing manager of customer acquisition for FamilyWonder.com. "They were able to respond to our needs by designing and executing the campaign quickly, beating our original deadline." Proflowers.com also chose Precision E-mail when it came time to develop and execute a strategic opt-in prospecting campaign. "Avenue A provided us with detailed, actionable data," said Mark Irace, chief analytical officer at Proflowers.com, an online floral merchant whose mission is to provide its customers with a fast, easy and reliable way to send the freshest quality-cut flowers and plants at a competitive price from anywhere on the globe. "In addition, Avenue A served as a single point of contact that could integrate the data captured in both our online advertising and e-mail efforts, helping us to enhance the overall effectiveness of our campaigns." About Avenue A, Inc. Avenue A integrates Internet planning and buying, proprietary ad management technology, user profiling, data analysis systems and Precision E-mail(TM) services to help advertisers increase the effectiveness and return on investment on their Internet advertising campaigns. Avenue A clients include Gateway, Inc., Microsoft (through its MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). division), Expedia.com and Uproar.com. The company is based in Seattle with offices in Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . |
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