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Avenue A Precision E-mail partners with FamilyWonder.com, Fossil, and Proflowers.com.

Business Editors, High-Tech Writers

SEATTLE--(BUSINESS WIRE)--Jan. 17, 2000

--Clients discover the data analysis, technology, and

integration benefits of Precision E-mail--

Avenue A, Inc. (www.avenuea.com) today announced the addition of three companies, FamilyWonder.com, Fossil, and Proflowers.com, to its expanding list of Precision E-mail clients.

The Precision E-mail solution offers the integration of performance and user profile data gathered through online advertising and e-mail marketing campaigns.

Announced last November, Avenue A's Precision E-mail is designed to help marketers build one-to-one relationships by delivering personalized, relevant messages to prospects and customers on an opt-in basis. Avenue A's technology collects data and reports on user responses to permission-based e-mail messages. These reports detail user online action through to the online conversion, such as a purchase, a registration or a completed survey. The performance data, evaluated by the Precision E-mail analytical team, is integrated with online advertising campaign data to enhance the overall effectiveness of Internet advertising and marketing campaigns.

"We developed the Avenue A Precision E-mail service with the specific objective of helping our clients optimize campaign performance, and maximize customer acquisition and retention efforts," said Bruno Gralpois, general manager of Precision E-mail at Avenue A. "We are pleased that companies are recognizing the value that Avenue A offers."

Precision E-mail was selected by FamilyWonder.com, an online family entertainment retailer that provides tools to help parents, friends, and relatives select and purchase products for kids, to deliver its recent holiday blitz promotion. "Avenue A provided us with expertise and technology that exceeded our in-house solution's capabilities, enabling us to send out over 120,000 targeted HTML e-mail messages daily," said Victoria Chang, senior marketing manager of customer acquisition for FamilyWonder.com. "They were able to respond to our needs by designing and executing the campaign quickly, beating our original deadline."

Proflowers.com also chose Precision E-mail when it came time to develop and execute a strategic opt-in prospecting campaign. "Avenue A provided us with detailed, actionable data," said Mark Irace, chief analytical officer at Proflowers.com, an online floral merchant whose mission is to provide its customers with a fast, easy and reliable way to send the freshest quality-cut flowers and plants at a competitive price from anywhere on the globe. "In addition, Avenue A served as a single point of contact that could integrate the data captured in both our online advertising and e-mail efforts, helping us to enhance the overall effectiveness of our campaigns."

About Avenue A, Inc.

Avenue A integrates Internet planning and buying, proprietary ad management technology, user profiling, data analysis systems and Precision E-mail(TM) services to help advertisers increase the effectiveness and return on investment on their Internet advertising campaigns. Avenue A clients include Gateway, Inc., Microsoft (through its MSN division), Expedia.com and Uproar.com. The company is based in Seattle with offices in Chicago and New York.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 17, 2000
Words:478
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