Avenue A Opens Second International Office; French Office Marks Next Step in Avenue A's Global Expansion.

Business/High Tech Editors

SEATTLE & PARIS--(BUSINESS WIRE)--Sept. 5, 2000

Just months after opening its first international office in London, Avenue A, Inc. (Nasdaq:AVEA) today announced the opening of its Paris office, as the next step in its international expansion plans.

"Avenue A's worldwide expansion is continuing on an aggressive schedule," said Brian McAndrews, president and chief executive officer for Avenue A. "The addition of the Paris office is the next step in the process as we continue to leverage the global reach of the Internet and the increased demand for accountability in on-line marketing and e-mail."

"Digital marketing is poised to explode globally and Avenue A, with its focus on accountability, is uniquely positioned to lead that growth. The demand for our services in Europe has exceeded our initial expectations, and we look forward to serving the needs of digital marketers in the U.K., France and beyond," said Neve Savage, president of Avenue A's international division.

Leading Avenue A's global expansion are Savage and Michel Perrin, senior vice president and managing director of international operations. Savage previously held the position of vice president, client results at Avenue A. Prior to that, he was vice president of marketing for AT&T Wireless Services and held senior positions at Ogilvy & Mather and Saatchi & Saatchi. Perrin's two decades of international business development experience includes eleven years at Microsoft where he played a key role in the international growth of that company. Jean-Luc Petorin was recently hired as the country manager for France and he will direct Avenue A's expansion in that country. Petorin spent 2 years with Getty Images, and prior to that, 12 years at Microsoft. Through its international division, Avenue A is capitalizing on international online ad spending growth by offering digital marketing services, proprietary ad serving technology, rigorous analytical processes and Precision E-mail(TM) services to international clients. The move also expands the service offering for U.S. based clients with operations abroad. The Paris office is located at 64 boulevard Malesherbes, 75008 Paris. The telephone number for the Paris office is [phone].

About Avenue A

Avenue A, a digital marketing optimization company, enables e-marketers to acquire, retain, and grow customers in all digital media. Using proprietary technology and a unique process of continuous testing, analysis, and optimization, Avenue A focuses on achieving the best possible results and the highest possible return on investment for their clients' campaigns. Clients include Eddie Bauer, Expedia, Microsoft, Gateway, Household Finance and TicketmasterOnline-CitySearch. Avenue A was founded in 1997, and is headquartered in Seattle with offices in London, Paris, Chicago and New York. Avenue A also offers digital marketing optimization through iballs, a wholly owned subsidiary based in New York. Avenue A and iballs adhere to the NAI privacy principles that have been endorsed by the FTC. These principles are designed to ensure Internet user privacy. You can learn more at www.avenuea.com.

Certain statements in this press release are "forward-looking statements" within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, limited operating history, history of losses, and seasonal fluctuations in quarterly operating results. More information about factors that potentially could affect Avenue A's financial results is included in Avenue A's Form 10-Q for the fiscal quarter ended June 30, 2000 filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release.

Avenue A, Inc. has applied for registration of the "Avenue A" and Precision Email service marks in the United States and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners.