Avenue A Hosts 4th Annual Client Summit; Over 50 Top Advertisers Gather to Share Case Studies and Best Practices for Online Advertising Success.Business Editors CHICAGO--(BUSINESS WIRE)--May 19, 2004 Avenue A, an interactive agency and operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), kicked off its annual Client Summit today at the Mid America Club in Chicago, Illinois. Over 50 advertisers are in attendance to discuss the current landscape of the online advertising industry and to share case studies and best practices that will prime them for a new era of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. . "This Summit is a key opportunity for our current and prospective clients to learn the do's and don'ts of online advertising directly from the mouths of their peer group," said Clark Kokich, Avenue A president. "To be able to tap into this unbelievable network of advertising expertise has been extremely powerful for our clients, and I believe is a forum that is unique to them through their partnership with Avenue A," added Jim Warner Jim Warner (November 22, 1975, Hazleton, Pennsylvania) is a poet and Assistant Director of Wilkes University's MA/MFA Creative Writing Program.1 Jim Warner earned degrees in Psychology and English at Wilkes University in 1999. , Avenue A/NYC president. The Avenue A three-day Client Summit includes case studies and success stories from Avenue A's top clients including Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport. , InfoSpace, Best Buy, Starwood Hotels & Resorts and JC Penney. The event also includes a publisher panel with senior representatives from Yahoo!, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Hearst Magazines and The Weather Channel. A keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. by Andrew Ward, vice president of strategic alliances for Comcast Spotlight, will discuss how digital technology is transforming television. Ward will provide advertisers an outline of the future of digital television and share insight on how they can take advantage of opportunities in this emerging arena. aQuantive board of director member Dr. Jack Sansolo is also featured as a guest presenter, and his topic, "Integration: De-ja vu all over again?", looks at the struggles inherent to advertisers trying to find the optimal media mix balance. Dr. Sansolo is a former executive vice president of Eddie Bauer and former president and vice chairman of marketing and corporate development of Hill, Holiday, Connors, Cosmopulos Advertising, Inc. The Avenue A Client Summit is sponsored by Yahoo!, Overture, Homestore, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Digital, CBS (Cell Broadcast Service) See cell broadcast. Marketwatch and Google. Editorial Note: The Avenue A Client Summit is closed to press representatives, but Avenue A executives, participating advertisers and industry thought leaders will be available for interviews throughout the Summit. Please contact Angela Gamba at 206-816-8245 or Valerie Chan of Pembroke Network at 206-352-8814 for more information. About Avenue A Avenue A is an interactive agency and operating unit of aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company. It offers a one-stop solution that drives breakthrough results for clients' online marketing initiatives by using innovative technology and rigorous analytical methods that turn campaign data into actionable insights. The integrated suite of services includes web advertising, affiliate programs, search engine marketing, strategic portal relationships, creative and web site design, e-mail prospecting, e-mail list management, customer targeting, profiling and advanced analytical services. Avenue A has offices in Seattle, New York and Chicago. Clients include AstraZeneca, Best Buy, Household Finance, Microsoft/MSN and WeightWatchers.com. Avenue A utilizes online advertising technology provided by Atlas DMT See DSL. , also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
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