Avenue A Forms Strategic Alliance With Luminant Worldwide; Together, They Provide Clients an Edge in the Fast Moving World of the Internet.Business Editors SEATTLE--(BUSINESS WIRE)--June 26, 2000 Avenue A, Inc. (Nasdaq:AVEA AVEA American Veterinary Exhibitors Association ), the digital marketing optimization company (www.avenuea.com), today announced a strategic alliance with Luminant Worldwide Corporation (Nasdaq:LUMT), a leading provider of Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , to provide an integrated service offering to ebusinesses. Together, Avenue A and Luminant will offer a broad range of Internet business, marketing and media services including Avenue A's media planning and buying capabilities, proprietary ad serving technology and testing, analysis and optimization methodology, and Luminant's ebusiness strategies, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"Our alliance with Luminant symbolizes a powerful new sales and distribution channel for Avenue A. This collaboration demonstrates how we can combine our core competencies with those of a partner to offer clients a single source for world-class strategic, creative, technology and analytic capabilities," said Brian McAndrews, president and chief executive officer at Avenue A. "Luminant Worldwide has a reputation for high quality strategic, creative and enterprise technology work, and the caliber of their client list demonstrates their commitment to excellence. By partnering with Luminant, we will provide current and future clients of both firms an edge in maximizing their business and marketing results." "This is a key strategic move for Luminant, with significant immediate and future impact for our clients and our firm," said Jim Corey, Luminant president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "The relationship with Avenue A enables us to instantly expand and strengthen our media capabilities, offer clients complete integration of their promotional marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and add considerable clout to our presence in the marketplace. We highly value Avenue A's unparalleled capabilities in testing, analysis and optimization." As part of the collaboration, Avenue A will provide digital media services including media planning and buying services, ad-serving technology and analysis for Luminant clients. In turn, Luminant will provide marketing strategy, creative design and enterprise technology services for Avenue A clients seeking those areas of expertise. "We are delighted to be collaborating with Luminant and their clients, and look forward to building an unsurpassed, integrated service offering for their clients and ours," said Jim Warner Jim Warner (November 22, 1975, Hazleton, Pennsylvania) is a poet and Assistant Director of Wilkes University's MA/MFA Creative Writing Program.1 Jim Warner earned degrees in Psychology and English at Wilkes University in 1999. , president of iballs. Avenue A will be represented by iballs in the non-exclusive alliance. iballs is Avenue A's wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . About Avenue A Avenue A integrates Internet planning and buying, proprietary ad management technology, anonymous user profiling, data analysis systems and Precision E-mail services to help advertisers increase the effectiveness and return on investment on their Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and e-mail campaigns. Avenue A clients include Gateway, Inc., Microsoft, Expedia.com, Uproar.com and Household Finance. The company is based in Seattle with offices in London, Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Avenue A also delivers digital marketing optimization through iballs, its New York-based subsidiary. About Luminant Luminant Worldwide Corporation is one of the world's largest and most experienced Internet professional services firms. Working as partners with its clients, Luminant helps Global 1000 companies and emerging Internet-centric businesses maximize business results through innovative, rapidly delivered e-business concepts. Its 1000 multidisciplinary professionals work with clients to define successful strategies and then architect, implement and support solutions to execute those strategies. Clients include Administaff, Inc., Bell Atlantic Network Services, Inc., The Container Store, Dr Pepper, Enron Corp., IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Corporation, MasterCard International, Partsbase.com, Showtime Networks, Inc. and United Airlines. Based in Dallas, Luminant has principal locations in Atlanta, Chicago, Denver, Houston, New York, Washington, D.C., San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Seattle. For more information, including recent press releases, visit www.luminant.com. Certain statements in this press release are "forward-looking statements" within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, limited operating history, history of losses, and seasonal fluctuations in quarterly operating results. More information about factors that potentially could affect Avenue A's financial results is included in Avenue A's Form 10-Q Form 10-Q See 10-Q. for the fiscal quarter ended March 31, 2000 filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Avenue A, Inc. has applied for registration of the "Avenue A" and Precision Email service See Internet e-mail service. marks in the United States and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners. |
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