Avenue A Expands into Central U.S. with Opening of Chicago Office.Business Editors/High-Tech Writers SEATTLE & CHICAGO--(BUSINESS WIRE)--Jan. 27, 2004 Avenue A, an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT): -- Leading Interactive Agency Opens Chicago Office to Serve Growing List of Central U.S.-Based Clients and Prospects; Internet Media Pioneer Maggie Boyer to Lead Avenue A/Chicago as Vice President and General Manager Interactive agency Avenue A, an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the opening of its Chicago office. Avenue A/Chicago joins Avenue A's headquarters in Seattle and Avenue A/NYC in support of the interactive agency's efforts to serve clients nationwide. Avenue A/Chicago is led by Vice President and General Manager Maggie Boyer, recognized throughout the industry as an Internet media pioneer. Boyer is best known for her work as Avenue A's vice president of media, where she led the agency's media group operations and publisher relations from 1998-2003. Most recently, Boyer has served as Avenue A's vice president of the Midwest region, responsible for overseeing strategic growth and new business development opportunities in the central region of the U.S. "Both Avenue A and Avenue A/NYC have had tremendous success in attracting blue-chip clients nationwide, including the central U.S. However, we believe opening up shop in Chicago will solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. our efforts in the region and position us for further growth," said Clark Kokich, president of Avenue A. "Under the leadership of Maggie, one of the key architects of Avenue A's growth in Seattle, we believe that our Chicago office is primed for a successful 2004 and beyond." Avenue A/Chicago begins operations with a seasoned team of longstanding Avenue A veterans, and the announcement of a new client -- JCPenney.com, one of America's leading online retailers. Avenue A/Chicago has been selected to manage the retailer's online/digital media planning and buying, and search marketing efforts. "The Central U.S. is home to a vast array of savvy marketers, many of which are already reaping the benefits of digital marketing," said Boyer. "Currently, Avenue A serves the needs of a number of clients in this area, including Best Buy and Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song) Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2] , among others. To further capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. growth opportunities the region presents, expansion into the Windy City made perfect sense for the Avenue A business." "The expansion of Avenue A to Chicago is a symbol of its continued commitment to delivering best-of-breed products and services for its clients," said Greg Koerner, senior executive director of Yahoo! Inc. "Our long-term and successful relationship with Avenue A is an important one to Yahoo!, and we believe that the arrival of Maggie and Avenue A/Chicago will help continue a productive partnership." "A focal point focal point n. See focus. of Avenue A's offering has been commercial search, which has led to the strong partnership between our two companies," said David Karnstedt, senior vice president and general manager, Direct Business of Overture Services. "We welcome Avenue A/Chicago to the Central U.S." Avenue A/Chicago's office is located at 945 W. George St., Suite 210, Chicago, Ill. 60657. The office telephone number is 773-524-4900 and the fax number is 773-524-4901. Avenue A/Chicago can also be reached via e-mail at info@avenuea.com. About Avenue A Avenue A is an interactive agency and operating unit of aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company. It offers a one-stop solution that drives breakthrough results for clients' online marketing initiatives by using innovative technology and rigorous analytical methods that turn campaign data into actionable insights. The integrated suite of services include web advertising, affiliate programs, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , strategic portal relationships, creative and Web site design, e-mail prospecting, e-mail list management, customer targeting, profiling and advanced analytical services. Seattle-based Avenue A, Avenue A/NYC and Avenue A/Chicago clients include Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport. , AstraZeneca, Best Buy, Microsoft, Polo.com/Ralph Lauren Media and WeightWatchers.com. Avenue A utilizes online advertising technology provided by Atlas DMT See DSL. , also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . Atlas DMT is DMT I Diabetes Mellitus Type 1 a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt out of the Atlas DMT cookie, go to: www.networkadvertising.org. To learn more, please visit www.avenuea.com. |
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