Avenue A Announces Distribution Deal Created Through Its Strategic Partnership Program.Business Editors SEATTLE--(BUSINESS WIRE)--June 12, 2000 TheStreet.com and HomeAdvisor.com enter into Agreement to Develop Online Home Mortgage Center Avenue A, Inc. (Nasdaq:AVEA AVEA American Veterinary Exhibitors Association ), a digital marketing optimization company (www.avenuea.com), announced a distribution agreement between two of the Internet's most prominent players, TheStreet.com, Inc. (Nasdaq:TSCM TSCM technical surveillance countermeasures (US DoD) TSCM Tactical Strike Coordination Manager TSCM Tactical Strike Coordination Module TSCM Temperature Scram Circuit Monitor TSCM Tomahawk Strike Coordination Module ), a leading Web-based provider of investment news and commentary, and HomeAdvisor.com, the Internet's most complete guide to everything about the home. Through its Strategic Partnership Program (SPP (1) (Scalable Parallel Processor) A multiprocessing computer that can be upgraded by adding more CPUs. (2) (Standard Parallel Port) The Centronics parallel port that was used on the first PCs. ), Avenue A negotiated an agreement under which the two companies would co-develop a "Mortgage Center" on TheStreet.com site, sponsored by HomeAdvisor.com. "Avenue A is happy to facilitate such a win-win partnership between these two industry leaders," said Brian McAndrews, president and chief executive officer of Avenue A. "It is precisely the design of our Strategic Partnership Program to identify and create these kinds of effective synergistic alliances for our clients. We bring our core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
The sponsorship will bring HomeAdvisor.com's popular home and loan services to TheStreet.com's audience as the financial site becomes free to visitors starting this month and begins to attract a broader audience. Under the terms of the one-year agreement, HomeAdvisor.com will power the new Mortgage Center, providing real estate and mortgage information for users of TheStreet.com. Avenue A's Strategic Partnership Program develops long-term, integrated partnerships between major publishers and Avenue A clients. Working with each client's business development team, the SPP manager identifies and negotiates potential partnerships, building flexibility and accountability into the contract. Using Avenue A's proprietary technology, the SPP manager executes and optimizes the campaign performance in order to help clients increase the effectiveness of these integrated partnerships. About Avenue A Avenue A integrates Internet planning and buying, proprietary ad management technology, anonymous user profiling, data analysis systems and Precision E-mail services See Internet e-mail service. to help advertisers increase the effectiveness and return on investment on their Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and e-mail campaigns. Avenue A clients include Gateway, Inc., Microsoft, Expedia.com and Uproar.com. The company is based in Seattle with offices in Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and London. Avenue A also owns iballs, a subsidiary based in New York. Certain statements in this press release are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, limited operating history, history of losses, and seasonal fluctuations in quarterly operating results. More information about factors that potentially could affect Avenue A's financial results is included in Avenue A's Form 10-Q Form 10-Q See 10-Q. for the fiscal quarter ended March 31, 2000 filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Avenue A, Inc. has applied for registration of the "Avenue A" and Precision Email service See Internet e-mail service. marks in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners. |
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