Avenue A Announces Appointment of Chief Information Officer and Vice President of Software Development.

Business Editors

SEATTLE--(BUSINESS WIRE)--Nov. 1, 2000

Appointment Recognizes Significance of Atlas Digital Marketing

Technology Suite for Avenue A's Clients and Partners

Avenue A, Inc. (Nasdaq:AVEA), a digital marketing optimization company (www.avenuea.com), today announced the promotion of Jamison F. Marra to chief information officer and vice president of software development.

In his role as CIO and VP of software development, Marra will continue to manage and direct Avenue A's worldwide information technology organization, while assuming the additional responsibilities of overseeing its software development unit.

During his tenure at Avenue A, Marra has held the position of vice president of information technology. He has seen the company's ad serving capacity grow over 100% within the last year and was instrumental in the formation of Avenue A's Atlas(TM) Digital Marketing Technology Suite.

"Jamie has been an integral part of Avenue A's management team and an important part of Avenue A's successful technology focus. I am very pleased to have him take on the additional responsibilities of leading our Software Development Group," said Brian McAndrews, CEO and president of Avenue A. "He played a pivotal role in the information technology efforts of our ad serving systems, and I am confident he will play an even bigger role as we continue to enhance our technology offerings."

"I am pleased to recognize Jamie's phenomenal contribution to Avenue A during his past year with this company," said Scott Lipsky, CTO, Chief Evangelist and co-founder of Avenue A. "He is a seasoned professional with a long history of accomplishments and leadership."

Lipsky continued, "As our vice president of information technology, Jamie held a key leadership position in the build-out of our Ad Serving Infrastructure. Jamie has continued to demonstrate his commitment to Avenue A by leading a strong group of people intent on delivering the best products to our customers."

Prior to joining Avenue A, Marra held management positions with both Amazon.com and Microsoft Corporation. "Working in other world-class software organizations gave me an opportunity to understand what it takes to be successful in an all-digital environment," commented Marra. "With the advent of Avenue A's Atlas Digital Marketing Technology Suite, we have an enormous growth opportunity before us. I look forward to leading Avenue A's incredible technology team into a future filled with innovative, robust solutions for our clients' digital marketing needs."

About Avenue A, Inc.

Avenue A, a digital marketing optimization company, enables marketers to acquire, retain, and grow customers across digital media. Using the Atlas(TM) Digital Marketing Technology Suite and a unique process of continuous testing, analysis, and optimization, Avenue A focuses on achieving the best possible results and the highest possible return on investment for their clients' campaigns. Clients include Expedia, MSN, Gateway, Household Finance and TicketmasterOnline-CitySearch. Avenue A was founded in 1997, and is headquartered in Seattle with offices in London, Paris, Chicago and New York. Avenue A also offers digital marketing services through iballs, a wholly owned subsidiary based in New York. Avenue A and iballs adhere to the NAI privacy principles that have been endorsed by the FTC. These principles are designed to ensure Internet user privacy. You can learn more at www.avenuea.com.

All analysis on cookie level data is anonymous and conforms to the client's posted Privacy Policies. Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, limited operating history, history of losses, quarterly and seasonal fluctuations in operating results, and the short term nature of Avenue A's contracts with clients which are cancelable on 90 days' or less notice. More information about factors that potentially could affect Avenue A's financial results is included in Avenue A's Form 10-Q for the fiscal quarter ended June 30, 2000 filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Except as required by law, Avenue A undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.

Avenue A, Inc. has applied for registration of the "Avenue A" and Precision E-mail service marks in the United States and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners.